If Content's King, Commerce is a Dirty Little Secret

by Robo

A short bio about Robo

No doubt you’ve heard that content is king in the world of online business and ecommerce platforms. If managed and implemented correctly, an engaging content campaign has the potential to improve your search engine rankings, generate new leads, improve customer satisfaction, and most importantly, send your sales through the roof. All content, however, is not created equal. To create content that increases traffic, you must focus on effective, targeted marketing strategies. Here are some examples of content to commerce strategies that increase sales and customer engagement.

Blogging

Blog posts should be designed to appeal to your customer’s social and personal side, while giving a face to your company. Focusing on posts that are shareable will immediately increase your search engine rankings and expand your audience. So what makes engaging, shareable content

If Content's King, Commerce is a Dirty Little Secret

It is connected to your business or product in new and exciting ways -- These connection “hooks” can be subtle or bold, but they must add value to your reader. Posts that connect your business to your reader include:

 

  • Educational posts - teaches the reader how to do something.
  • Current event posts - connects your product to news of the day.
  • Fresh idea posts - connects your business or product to a topic that is totally unrelated, for a fresh spin.
  • True story posts - these can include testimonials and case studies, and will give you clout with potential clients.

 

It is emotionally appealing - Content that has the potential to go viral is usually layered with emotional appeal. There are many emotions to choose from - anger, humor, happiness, fear, admiration, or grief. Audiences are much more likely to share content that appeals heavily to their emotions.

 

It is simple, valuable, and credible - Engaging content is easy to understand. It leaves the reader with a sense of fulfillment, and it contains concrete concepts and supporting details. Quotes, statistics, examples, and photographs will all go a long way toward making your posts more interesting and credible.

Landing, Product, and Category Pages

While a blog is useful for keeping your website updated with fresh and engaging content, even your static pages may need some TLC. Instead of simple category and product descriptions, try to add value to each page and each product. Useful content for static pages include:

If Content's King, Commerce is a Dirty Little Secret
  • Product reviews and testimonials - Peer-rated evidence of your successful product can go a long way toward making prospective customers feel safe with your company. In fact, according to a 2011 TechValidate survey, 73% of respondents rated peer reviews and case studies as extremely effective in lead generation.
  • Relevant articles - Don’t be afraid to use off-site links if they add credibility to your product. Well-chosen links to outside sources will make your product newsworthy, and help fulfill your customer’s need for validation.
  • Links to relevant blog posts on your site - Be sure to create value-added blog posts that correlate to each of your products. By linking to these posts on your product page, you will increase your search engine ratings, lower your bounce rate, and keep your customers engaged.

 

Ready to take your content creation to the next level? While time consuming, a well-planned and thoughtful content creation strategy will help you to more easily connect with your target audience and boost your sales.

If Content's King, Commerce is a Dirty Little Secret

If Content's King, Commerce is a Dirty Little Secret

by Robo

A short bio about Robo

No doubt you’ve heard that content is king in the world of online business and ecommerce platforms. If managed and implemented correctly, an engaging content campaign has the potential to improve your search engine rankings, generate new leads, improve customer satisfaction, and most importantly, send your sales through the roof. All content, however, is not created equal. To create content that increases traffic, you must focus on effective, targeted marketing strategies. Here are some examples of content to commerce strategies that increase sales and customer engagement.

Blogging

Blog posts should be designed to appeal to your customer’s social and personal side, while giving a face to your company. Focusing on posts that are shareable will immediately increase your search engine rankings and expand your audience. So what makes engaging, shareable content

If Content's King, Commerce is a Dirty Little Secret

It is connected to your business or product in new and exciting ways -- These connection “hooks” can be subtle or bold, but they must add value to your reader. Posts that connect your business to your reader include:

 

  • Educational posts - teaches the reader how to do something.
  • Current event posts - connects your product to news of the day.
  • Fresh idea posts - connects your business or product to a topic that is totally unrelated, for a fresh spin.
  • True story posts - these can include testimonials and case studies, and will give you clout with potential clients.

 

It is emotionally appealing - Content that has the potential to go viral is usually layered with emotional appeal. There are many emotions to choose from - anger, humor, happiness, fear, admiration, or grief. Audiences are much more likely to share content that appeals heavily to their emotions.

 

It is simple, valuable, and credible - Engaging content is easy to understand. It leaves the reader with a sense of fulfillment, and it contains concrete concepts and supporting details. Quotes, statistics, examples, and photographs will all go a long way toward making your posts more interesting and credible.

Landing, Product, and Category Pages

While a blog is useful for keeping your website updated with fresh and engaging content, even your static pages may need some TLC. Instead of simple category and product descriptions, try to add value to each page and each product. Useful content for static pages include:

If Content's King, Commerce is a Dirty Little Secret
  • Product reviews and testimonials - Peer-rated evidence of your successful product can go a long way toward making prospective customers feel safe with your company. In fact, according to a 2011 TechValidate survey, 73% of respondents rated peer reviews and case studies as extremely effective in lead generation.
  • Relevant articles - Don’t be afraid to use off-site links if they add credibility to your product. Well-chosen links to outside sources will make your product newsworthy, and help fulfill your customer’s need for validation.
  • Links to relevant blog posts on your site - Be sure to create value-added blog posts that correlate to each of your products. By linking to these posts on your product page, you will increase your search engine ratings, lower your bounce rate, and keep your customers engaged.

 

Ready to take your content creation to the next level? While time consuming, a well-planned and thoughtful content creation strategy will help you to more easily connect with your target audience and boost your sales.