Keep up to date with our latest news, views, and project launches. | Tags | Storefront

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Keep up to date with our latest news, views, and project launches.

by rgellis | Dec 22, 2015

As with other open source solutions, the more effort you put into Magento the more you’ll get out of it. Working with Magento, as an alternative to working with a proprietary ecommerce solution, will expose you and your team to a more detail-level view of platform functionality. By putting you in the driver’s seat of your ecommerce experience, you’ll be better positioned to develop a tailored-fit, high ROI solution for your business. But you’ll first need to be shown the ropes.

by rgellis | Dec 17, 2015

One of the great things about Magento that separates it from other ecommerce solutions is that users of this platform are able to use a visual editor to craft their storefronts in accordance with their own specific preferences. This is important because first impressions matter, and you shouldn’t have to settle for a bland, generic looking storefront. After discovering your website, customers will make up their minds very quickly—some say within the first three seconds—as to whether or not they’re comfortable doing business with you.

by robo | Dec 01, 2015

In order to steadily grow your business, attract customers, and outsell the competition, you need a solid marketing plan. Without one, your business is in danger of losing money, time, and momentum. If you’ve overlooked this crucial step toward starting or growing your business, it is time to stop what you’re doing and get to work. If you aren’t sure how to write a marketing plan, or what it should include, read on. We’ll walk you through it step by step.

by robo | Nov 18, 2015

No doubt you’ve heard that content is king in the world of online business and ecommerce platforms. If managed and implemented correctly, an engaging content campaign has the potential to improve your search engine rankings, generate new leads, improve customer satisfaction, and most importantly, send your sales through the roof. All content, however, is not created equal. To create content that increases traffic, you must focus on effective, targeted marketing strategies.

by robo | Nov 15, 2015

2015 is proving to be a lucrative year for e-commerce. In 2014, worldwide e-commerce figures showed a record $1.3 trillion in sales. That number is expected to grow by leaps and bounds in 2015. The fact is, the majority of Americans are using their buying power to make purchases online, and the rest of the world is following suit. As a business owner, it is important to stay abreast of e-commerce trends and prospects. Here are four e-commerce business trends to look out for in 2015:

by robo | Oct 18, 2015

E-commerce is one of the most interesting ways we have discovered to sell products and services to each other. The landscape is virtual, infinite, and can change dynamically based on any data points we choose to consume and use to our customers' benefit. Over time, we have evolved from hunting and bartering to tightly packing marketplaces and strip malls.   But have you ever wondered how our intricate world of e-commerce came to be?   Find out more below in our guided tour...