E-commerce•Redesign
Charming Charlie
Charming Charlie
About Charming Charlie
Since 2004, Charming Charlie has led a retail revolution with color-organized shopping.
Recognized for their award-winning in-store experience, Charming Charlie arranges carefully curated collections of clothing, handbags, jewelry, and accessories by color — providing an intuitive and fun way to shop. They partnered with RMG to bring that same experience online through innovative site-wide color filters, seamlessly integrated loyalty and rewards programs, and synced physical inventory systems with their online points of sale.
Problem
Bringing the color-organized in-store magic to digital
Charming Charlie needed an online experience as colorful and intuitive as their stores — one that could replicate their signature shop-by-color concept, unify in-store and online loyalty programs, and sync inventory across every point of sale.
Disconnected Omnichannel Experience
In-store loyalty programs, reward points, and gift cards had no connection to the online store — forcing customers to manage separate accounts and lose benefits when shopping across channels.
Complex Color-Based Navigation
The signature color-organized shopping experience that delighted in-store customers was impossible to replicate online. Cross-family product association by color required a fundamentally new data architecture.
Manual Content & Inventory Workflows
Product content was managed in spreadsheets with no centralized system. Inventory between physical stores and online was out of sync, leading to out-of-stock listings and fulfillment issues.
Solution
Impact that matters
A Magento 2 platform with innovative color-based filtering, unified omnichannel loyalty programs, synced inventory across all points of sale, and centralized content management — delivering the award-winning in-store experience online.
Out-of-Stock Issues
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Content Publish Time
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Online Revenue
+%
Omnichannel Engagement
+%
