E-commerce•Redesign
Hanky Panky
Hanky Panky
About Hanky Panky
In 1977, a handmade lingerie set crafted from embroidered handkerchiefs launched a revolution in comfort.
Designer Gale Epstein created the original designs for her friend Lida Orzeck, wowing retailers and industry experts. From the inception of the hanky set in the seventies to the thongs of today, Hanky Panky continues to influence trends in lingerie and sleepwear — blending traditional and modern glam looks while remaining dedicated to innovative design, comfort, quality, and US production.
Problem
Bringing a beloved lingerie brand into the headless commerce era
Hanky Panky needed a digital experience as refined as their signature lace — one that could power real-time product personalization, integrate loyalty rewards seamlessly, and deliver a frictionless checkout across every device.
Legacy Platform Limitations
Running on Magento 1, Hanky Panky faced performance bottlenecks and security concerns that limited their ability to deliver the fast, modern shopping experience their customers expected.
Complex Product Personalization
With customizable features like gemstone lettering across a wide catalog, customers needed an intuitive way to personalize products and see real-time previews — something their existing platform couldn't support.
Fragmented Customer Journey
Loyalty rewards (Panky Points), product recommendations, and checkout were disconnected experiences, causing friction and abandoned carts throughout the shopping process.
Solution
Impact that matters
A headless commerce platform powered by Magento 2 and PWA technology — delivering real-time product personalization, integrated loyalty rewards, and a streamlined one-step checkout that keeps customers coming back.
Conversion Rate
+%
Page Load Time
.s
Mobile Revenue
+%
Cart Abandonment
-%
