- Services
- Digital Marketing
- Klaviyo
Klaviyo, wired
to the store.
to the store.
Klaviyo setup, flows, segments, and SMS for Shopify, Adobe Commerce, and BigCommerce, wired to the store data it runs on.
The account review
Klaviyo installed.
Barely switched on.
Barely switched on.
Most accounts we inherit run the flows Klaviyo suggested at setup, on the data the app synced by default. The rest of the platform, and most of the store’s data, sits untouched. Six things we find in the first week.
Default flows, default copy
The welcome, cart, and browse flows still carry the template timing and half the template copy. They send, so nobody has looked at them since launch.
Segments built on opens alone
Email engagement is the only input. Order history, product categories, and predicted lifetime value sit in Klaviyo unused.
Store events that never arrived
Back-in-stock requests, quiz answers, and subscription changes were never sent to Klaviyo, so the flows they would trigger do not exist.
A profile per channel
Email and SMS consent live on separate profiles, so a shopper who opted into both is treated as two strangers and messaged twice.
Campaigns without a suppression rule
Every campaign goes to the whole list, pulling deliverability down and leaving the engaged segment to carry the sender reputation.
Reporting that stops at Klaviyo
Attributed revenue inside Klaviyo and the store’s own number disagree, and nobody has reconciled them, so the channel’s value is an argument instead of a figure.
Klaviyo
Set up, wired,
and worked.
Set up, wired,
and worked.
Four groups. Getting the account and its data right, the flows that do the earning, the segments and campaigns that keep the list healthy, and SMS inside the same profile as email.
01 · Account and data
The foundation
Klaviyo is only as good as the data reaching it. We wire the store first.
Klaviyo setup, or migration from another platform
Shopify, Adobe Commerce, or BigCommerce integration
Custom events and catalog fields
Reviews, loyalty, and subscription data
Consent and profile hygiene
02 · Flows
The automations that earn
Built in Klaviyo with the store data in play, timed to your orders, and revisited monthly.
Welcome and nurture
Browse and cart abandonment
Post-purchase, cross-sell, and replenishment
Back in stock, price drop, and low inventory
Win-back and sunset
Predictive flows on expected next order
03 · Segments and campaigns
Send to the right people
Segments from purchase behavior and predicted value, and campaigns that hold deliverability instead of spending it.
Segmentation on order and product data
Predictive analytics: lifetime value, churn risk, next order
Campaign calendar and A/B testing
Deliverability and warm-up
Design and copy in your brand
04 · SMS and reporting
One profile, one number
Klaviyo SMS on the same profile as email, and reporting reconciled to the store so the channel has one figure.
Klaviyo SMS with consent records and quiet hours
Consolidation from Attentive or Postscript, when it fits
Revenue attribution reconciled with GA4 and the store
Monthly review with a strategist
What goes wrong
Four ways Klaviyo
underdelivers. Handled.
Four ways Klaviyo
underdelivers. Handled.
The findings the free Klaviyo audit turns up most often. Each one is a change inside the account or a piece of store data wired in, and each one shows in the next month’s flow revenue.
Flows on template timing
What it costs you
The cart flow fires an hour late for a shopper who buys in ten minutes, or three days early for a considered purchase. Timing was set once at setup and never tested.
What we do
Timing from your order data, a second and third touch, and a test on the offer, so the flow matches how your shoppers actually buy.
Segments blind to the store
What it costs you
Without order and product data, a segment is people who opened an email. The buyer who spends most and the one who never converts look the same.
What we do
Segments on purchase history, product category, predicted lifetime value, and churn risk, with the store fields synced to build them.
Two profiles for one shopper
What it costs you
Email and SMS consent on separate profiles double-send to the same person and lose the sequence between the channels.
What we do
One profile per shopper with both consents recorded, and flows that pick the channel by consent and intent rather than by which app fired.
Revenue that does not reconcile
What it costs you
Klaviyo reports one figure, the store reports another, and finance believes neither, so the budget conversation stalls.
What we do
Attribution windows set consistently across Klaviyo, GA4, and the store, and one monthly number both sides accept.
Free Klaviyo audit
Your account.
Our notes.
Our notes.
Read-only access to Klaviyo and five business days. You get every flow reviewed for timing, gaps, and copy, the segments read against the data you already have, the SMS consent check, deliverability, and the store events not yet reaching the account. Yours to keep.
1. Flow-by-flow review
Every automation, its timing, what it sends and to whom, and where a touch or a branch is missing.
2. Data and integration gaps
The store events, catalog fields, and subscription or review data Klaviyo could use and is not receiving.
3. Segments and predictive analytics
Whether the segments use purchase data and predicted value, and which ones should.
4. Deliverability and consent
Inbox placement, suppression rules, and how email and SMS consent are recorded.
5. The first three builds
In order, with what each should do to flow revenue within the month.
- Takes
- Five business days
- Costs
- Nothing, whether or not you hire us
- Needs
- Read-only Klaviyo access
Other options
Klaviyo alone, a freelancer, or us.
An honest read on the alternatives. The difference is who wires the data and who is accountable for the number.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
How it starts
Here's what happens
after you fill out the form.
after you fill out the form.
Sales keeps it short. A senior strategist and an engineer who has shipped on your platform join the first call when the question needs them.
Step 01
30-min
discovery callWhat you’re on, what hurts, what the ERP and the catalog look like. We’ll say early if the platform isn’t the problem.
Step 02
Free platform audit
Pricing logic, catalog, integrations, Core Web Vitals on real field data. Five business days. Yours to keep.
Step 03
Stay, upgrade,
or moveOne recommendation, with the cost of staying set against the cost of moving. Sometimes the answer is stay.
Step 04
Scoped
proposalScope, timeline, pricing: fixed-fee or T&M. First wins inside 30 days.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Also on the menu
One team.
The rest of the work.
The rest of the work.
Each of these is its own page because people search for it by name. Behind the pages it is one team, so the SEO work knows what the developers shipped and the email flows know what the ads promised.
- View AI Search Optimization
AI Search Optimization
Get cited where shoppers now ask.
Learn more - View Ecommerce SEO
Ecommerce SEO
Organic revenue, not organic traffic.
Learn more - View Shopify SEO
Shopify SEO
SEO inside Shopify’s rules.
Learn more - View Conversion Rate Optimization
Conversion Rate Optimization
More orders from the traffic you already have.
Learn more - View Paid Media
Paid Media
Spend that earns its way back.
Learn more - View Email and SMS Marketing
Email and SMS Marketing
The flows that earn while you sleep.
Learn more - View Accessibility Audit
Accessibility Audit
WCAG 2.2, one price, a backlog you can act on.
Learn more - View Site Speed Optimization
Site Speed Optimization
Faster pages, measured in the field.
Learn more
Free Klaviyo audit
Klaviyo earning
or idling?
or idling?
Tell us the platform and what the flows bring in. Within one business day a strategist replies; within five business days you have the audit: flow timing and gaps, segments, deliverability, consent, and the store data not reaching the account. Yours to keep.
Moving to Klaviyo from another platform? Say so and we will scope the migration.