RMG | Email and SMS Marketing FAQ

Question 1

Klaviyo or Attentive?

Accepted Answer

Both, and often together. Klaviyo is the default for email on Shopify, BigCommerce, and Adobe Commerce stores and handles SMS well enough for most brands. Attentive is stronger where SMS is the primary channel and list growth on the site matters most. Postscript is a good fit for Shopify brands that want SMS as its own program. We work in whichever you already run; a migration is only worth it when the current tool is the reason a flow cannot be built.

Question 2

Which flows should we build first?

Accepted Answer

Cart and browse abandonment, then welcome, then post-purchase. Those three catch the highest-intent moments and pay for everything else. After that the order depends on the catalog: replenishment for consumables, back-in-stock for anything that sells out, win-back for brands with a long gap between purchases, and reorder flows for B2B accounts. The free flow audit ranks them by the revenue at stake in your data rather than by a generic playbook.

Question 3

Is SMS worth it for our brand?

Accepted Answer

For most ecommerce brands, yes, when it is built as a consented channel with a small number of high-value messages rather than a second copy of the email calendar. Cart recovery, shipping and delivery updates, back-in-stock alerts, and a handful of launches or sales earn their place. Daily promotional texts burn the list. The economics also depend on order value and repeat rate, which is why the audit looks at your numbers before recommending a program.

Question 4

What do we need to be compliant for SMS marketing?

Accepted Answer

Express written consent that names the program and says messages are marketing and recurring, collected without a pre-checked box; a record of when and how each subscriber consented; clear opt-out instructions that work every time; quiet hours respected by the subscriber’s time zone; and frequency that matches what they agreed to. The TCPA and the carriers’ rules both apply. We build consent capture, records, and caps into the setup so the channel holds up if anyone asks.

Question 5

Our emails are landing in promotions or spam. Can you fix that?

Accepted Answer

Usually. Deliverability slips when a brand sends to everyone, so engagement falls and inbox providers respond. The fix is a warm-up plan that sends to the most engaged segments first, a sunset flow that stops mailing people who never open, authentication set up correctly (SPF, DKIM, DMARC), and a sending cadence the list can sustain. It takes weeks rather than days to recover, and the audit tells you how far it has slipped.

Question 6

Why don’t you report on open rates?

Accepted Answer

Because they stopped meaning much when mail privacy protection began preloading images, which registers an open whether or not a person looked. We report the numbers that connect to revenue: revenue per recipient, flow revenue as a share of store revenue, placed-order rate by flow and campaign, list growth net of unsubscribes, and deliverability. Opens still appear in the tool, and we still read them for trend, but nothing is optimized against them.

Question 7

Can you connect our ERP or store data to the flows?

Accepted Answer

Yes, and it is usually the difference between generic flows and ones that convert. Replenishment timing needs order history; size and fit reminders need variant data; warranty and reorder flows need dates the ERP holds. We build stores and integrations, so wiring catalog fields, custom events, and order data into Klaviyo or Attentive is engineering work we do routinely, on Shopify, Adobe Commerce, and BigCommerce alike.

Question 8

Do you design and write the emails?

Accepted Answer

Yes. Flow and campaign design in your brand, copy written for the segment receiving it, and templates built to render well on phones, which is where most of them are opened. If you have an in-house designer or copywriter, we write the briefs and the segmentation and let them do the creative. Either way, every send has a hypothesis, a segment, and a number it is expected to move.

Question 9

How do you report on email and SMS?

Accepted Answer

Monthly, on revenue first: flow revenue, campaign revenue, and their share of store revenue, with revenue per recipient and placed-order rate underneath. Deliverability, list growth net of unsubscribes, and SMS consent rates are tracked alongside. Attribution is set consistently across the ESP and GA4 so the channel’s number and the store’s number reconcile. A strategist walks you through what changed and what ships next.

Question 10

What does an email and SMS engagement cost?

Accepted Answer

It is scoped after the free flow audit, because the work depends on what the audit finds: a brand with solid flows and a stale calendar needs a lighter hand than one whose cart flow is a single email and whose SMS consent needs rebuilding. Like every marketing engagement here it runs month to month with no long-term hold, and the audit is yours whether or not you hire us. Platform fees for Klaviyo or Attentive are separate and stay in your name.

Sell while
you sleep.

Flows built once.
Never touched.

A welcome series that stops at the discount

Abandoned cart with one email and no text

Campaigns to the whole list

Segments the store data could power, but does not

SMS consent that would not survive an audit

Reporting on opens

Flows, campaigns,
and the data.

The automations that earn

A calendar, not a blast

Text with consent

Segments from the store

Four ways flows
leak. Handled.

One cart email, no text

Sends to the whole list

Consent you cannot prove

Segments the data could power

Your flows.
Our notes.

Show you the money.

Here's what happens
after you fill out the form.

30-min
discovery call

Free platform audit

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or move

Scoped
proposal

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to this story.

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One team.
The rest of the work.

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Flows earning
or idling?

Sell while you sleep.

Flows built once. Never touched.