E-commerce•Redesign
Evelyn & Arthur
Evelyn & Arthur
About Evelyn & Arthur
A curated destination for modern, contemporary women's fashion across Florida since 2003.
Evelyn & Arthur brings together exclusive designer collections, accessories, and gifts in thoughtfully designed boutiques throughout South Florida. Known for personalized styling and a handpicked selection of contemporary brands, the retailer has become a go-to destination for women seeking elevated everyday fashion.
Challenge
Bringing boutique warmth to the digital storefront
Evelyn & Arthur needed an online experience that mirrored the curated, personal feel of their Florida boutiques — one that could showcase exclusive collections while making product discovery effortless for their fashion-forward clientele.
Disconnected In-Store & Online Experience
Evelyn & Arthur's loyal in-store clientele expected the same curated, personalized shopping experience online — but the existing e-commerce platform felt generic and failed to capture the boutique's distinctive character.
Limited Collection Discovery
With exclusive styles from dozens of contemporary designers alongside accessories, gifts, and seasonal collections, customers had difficulty browsing and discovering new arrivals that matched their personal style.
Brand Story Lost in Translation
The warmth and expertise that define Evelyn & Arthur's in-store experience — the personalized styling, the curated edits, the sense of community — weren't coming through in the digital storefront.
Results
A digital boutique that delivers
A reimagined e-commerce experience that captures the curated feel of Evelyn & Arthur's boutiques — making collection discovery seamless while driving measurable business growth.
Online Sales
+%
Bounce Rate
-%
Avg. Session Duration
+%
Page Load Time
.s
