E-commerce•Redesign
The NOCO Company
The NOCO Company
What is noco
Innovating since 1914, NOCO designs premium battery chargers, jump starters, and power accessories.
Founded in Cleveland, Ohio by Joseph Henry Nook, NOCO has spent over 110 years setting new standards in design, performance, and safety — from the world's first Battery Corrosion Preventative to today's lithium-powered jump starters and chargers trusted by millions worldwide.
Problem
Powering a 110-year legacy into the digital age
NOCO needed a digital experience as innovative as their products — one that could showcase their lithium technology leadership while simplifying product discovery across an extensive catalog of jump starters, chargers, batteries, and accessories.
Outdated Digital Experience
Despite 110+ years of innovation, NOCO's online presence didn't reflect the premium quality and cutting-edge technology of their products. The e-commerce platform lacked the modern, performance-driven experience that today's consumers expect.
Complex Product Navigation
With multiple product families spanning Boost jump starters, Genius chargers, lithium batteries, and air compressors — each with numerous models and specs — customers struggled to find the right product for their specific needs.
Technical Differentiation Buried
Key innovations like UltraSafe technology, spark-proof connections, and advanced lithium engineering were lost in dense product listings, making it difficult for buyers to understand what sets NOCO apart from competitors.
Solution
Impact that matters
A reimagined e-commerce platform that brings NOCO's 110-year legacy of innovation to life — simplifying product discovery while driving measurable business results.
Online Revenue
+%
Bounce Rate
-%
Product Views
+%
Page Load Time
.s
