RMG | Conversion Rate Optimization FAQ

Question 1

What is conversion rate optimization for an ecommerce store?

Accepted Answer

Getting more orders from the visitors you already have. It starts with research into where shoppers give up (analytics, session recordings, surveys, your own search terms), turns that into a backlog of hypotheses ranked by revenue at stake, proves the fixes with experiments that reach statistical significance, and ships the winners as changes to the store. Product page, cart, and checkout are where most of the gain lives. Speed is part of it, because a slow page is a test you lose on every visit.

Question 2

How much traffic do we need to run A/B tests?

Accepted Answer

Enough conversions to detect the lift you are hoping for in a reasonable time, and that number is usually higher than people expect. A store with a few hundred orders a month can test big changes on high-traffic templates and should fix small things without testing them. We calculate the sample size before every test and tell you how long it will take. If the answer is “four months,” we do not run it; we ship the fix and measure before and after instead.

Question 3

Which testing tools do you use?

Accepted Answer

Yours, if you have one that works. We plug into the existing stack rather than forcing a migration, and we run server-side or edge tests where a client-side tool would flicker or slow the page. Where a store has no tool, we recommend one sized to its traffic and budget. The tool matters less than the discipline around it: pre-registered sample sizes, full weekly cycles, and winners rebuilt as code once they are proven.

Question 4

Is site speed really a CRO issue?

Accepted Answer

It is the largest one. Every extra second on a product page loses a share of shoppers before any test can help them, and the effect is worst on the phones most of your traffic uses. We measure Core Web Vitals on real field data, not lab scores, and treat script budgets, image sizing, and rendering as part of the program. It is also the one lever a testing tool cannot pull, which is why CRO shops without engineers tend to leave it out.

Question 5

What is the fastest win on a product page?

Accepted Answer

Usually clarity, not persuasion. Shipping cost and delivery date near the buy button, a size or fit guide the shopper can see without leaving the page, reviews that answer the questions people actually ask, and images that show the product in use. These remove the reasons to hesitate. G-Form’s conversion went up 28% and Yakima’s 33% on work of this kind. Which one comes first on your store is what the free review is for.

Question 6

Can you change our checkout?

Accepted Answer

Yes, within what the platform allows, and the platforms allow more than they used to. On Shopify Plus, Checkout Extensibility lets us add fields, trust content, and upsells with upgrade-safe extensions. On Adobe Commerce and BigCommerce the checkout is configurable and extendable. The usual wins are guest checkout first, express wallets above the form, address autocomplete, and fewer fields. We build these as part of the store rather than layering a script over the checkout.

Question 7

Is CRO the same as a redesign?

Accepted Answer

No, and a redesign is often the wrong answer. A full redesign changes everything at once, so you cannot tell what helped and what hurt, and the rate frequently drops before it recovers. CRO changes the store in measured steps and keeps what works. When the research shows a template is beyond patching, we say so and scope a rebuild of that template, tested against the old one. Charming Charlie’s storefront rebuild lifted conversion 24% because it was measured that way.

Question 8

How fast will we see results?

Accepted Answer

Friction that needs no test gets fixed in the first sprint, so the first month usually shows a measurable change. Tests take as long as significance takes, which on most stores is two to six weeks each. The compounding effect, where each quarter’s winners stack on the last, takes two or three quarters to show clearly in revenue per visitor. We report monthly on what shipped, what is running, and what the numbers did.

Question 9

What does CRO cost?

Accepted Answer

It is scoped after the free review, because the work depends on what the review finds and how much traffic you have to test with. A store that needs three shipped fixes and a speed pass is a short project; a store with the traffic for a continuous testing program is a monthly engagement. Like every marketing engagement here it runs month to month with no long-term hold, and the review is yours whether or not you hire us.

Question 10

We already have an in-house team. Can you work with them?

Accepted Answer

That is the usual arrangement. Most teams have the analytics and the ideas but not the bandwidth to run tests properly or the engineers to ship the winners. We slot in where the gap is: research and statistics, storefront engineering, or the whole loop while your team focuses elsewhere. Same people on the kickoff call and in the Slack channel, and everything we learn lands in your backlog, not ours.

Comparison criteria	RMG	Testing tool alone	CRO-only agency	In-house
Research	Analytics, recordings, surveys, search terms, and support tickets, read together	None; you bring the hypotheses	Usually strong	Whoever has the dashboard open
Statistics	Sample sizes and stop rules set before the test, read by a person	Calls winners early by default	Varies by shop	Depends who is counting
Shipping winners	Built into the theme or frontend by the engineers who build stores	Lives in the tool, flickers forever	A ticket for your developer	Queued behind the roadmap
Speed	Core Web Vitals on field data are part of the program	Makes it worse	Out of scope	A different team
Commitment	Month to month	Annual license	Six-month minimums are common	Headcount

Same traffic.
More orders.

The traffic is fine.
The funnel isn’t.

Tests that never reach significance

Testing what is easy instead of what is broken

Winners that live in the testing tool forever

Research replaced by opinion

Mobile treated as a smaller desktop

Speed left out of the program

Find it. Test it.
Ship it.

Where the money leaks

Tests that reach significance

Product page, cart, checkout

Winners as code

Four ways CRO
stalls. Handled.

A winner declared on noise

A dozen variants served by a script

The size chart three taps away

Checkout asks for an account

Where it leaks.
In writing.

A tool, a CRO shop, or us.

Show you the money.

Call, review,
plan, wins.

30-min
discovery call

Free CRO
review

90-day
test plan

First wins inside
30 days

There’s a lot more
to this story.

Get them out
of the way.

One team.
The rest of the work.

AI Search Optimization

Ecommerce SEO

Shopify SEO

Paid Media

Email and SMS Marketing

Accessibility Audit

Managed Services

Leaking?
Let’s look.

Same traffic. More orders.

The traffic is fine. The funnel isn’t.