RMG | Adobe Commerce FAQ

Question 1

Is Magento dead, or being discontinued?

Accepted Answer

No, but the version you are on probably has a date attached. Adobe Commerce 2.4.4 left extended support in April 2026 and 2.4.5 followed in August 2026, with 2.4.6 leaving standard support at the same time. Magento Open Source continues, and the Mage-OS community fork exists specifically to keep it going. So the platform is alive; what has ended is the assumption that you can sit on a version indefinitely. If you are on 2.4.4 or 2.4.5 today you are running unpatched, and that is the thing to fix first.

Question 2

We are on an unsupported version. What are our options?

Accepted Answer

Three, honestly. Upgrade in place to a supported 2.4.x, which is the fastest route back to patched and usually the cheapest. Move to Adobe Commerce as a Cloud Service, which trades control for Adobe running the infrastructure. Or replatform, most often to Shopify Plus, which is the right answer when your catalog and pricing turned out to be simpler than the build you inherited. We audit which of the three fits before recommending one, because the wrong answer here is expensive in both directions.

Question 3

What is Hyvä, and should we use it?

Accepted Answer

Hyvä is a replacement frontend for Magento built on Alpine.js and Tailwind, and it is now the default choice for most Adobe Commerce projects that are not going headless. It removes the Luma and Knockout layers that made Magento frontends slow and painful, which usually means large Core Web Vitals gains and noticeably cheaper frontend work afterwards. It is worth it on most rebuilds. It is not worth it if you are three months from replatforming off Magento entirely.

Question 4

Can you handle customer-specific and contract pricing?

Accepted Answer

Yes, and it is the first thing we scope on a B2B build. Customer-specific price lists, tier and volume breaks, contract and GPO pricing, per-account catalogs, and the quoting flow around them. The hard part is not displaying a discounted price; it is keeping thousands of account-specific prices in sync with the ERP in real time and making the right one appear for the right buyer every time. On Tompkins, a complex B2B catalog with dealer pricing tiers, the replatform ran without breaking a single integration and new B2B registrations doubled.

Question 5

Do you do Adobe Commerce support and maintenance, or only builds?

Accepted Answer

Both, and the majority of our Adobe Commerce work is ongoing rather than project-based. Security patches applied on a schedule rather than when something breaks, version upgrades planned around your calendar instead of your outages, performance work, and 24/7 monitoring. World Emblem and Indigo Wild both run on that model. If you inherited a build from an agency that has moved on, taking it over cleanly is a normal engagement for us, not a favor.

Question 6

How slow is Magento, really?

Accepted Answer

As slow as it was built to be, which is a real answer rather than a dodge. The platform has a deserved reputation, but most of what people experience as "Magento is slow" is an unoptimized Luma theme, a stack of third-party modules nobody has audited, and caching that was never configured properly. Anova runs under a second. Probulin runs under a second. The Brace Shop came up 62% on page speed. Hyvä, proper caching, image discipline, and removing modules you stopped using is most of the work.

Question 7

Can you take over a stalled Adobe Commerce project?

Accepted Answer

Yes. Rescue work is one of our engagement models and stalled Magento builds are the most common version of it. We start with an honest audit of what is salvageable against what needs rebuilding, stabilize the critical paths first (ERP sync, pricing, checkout, punchout), then get you back to shipping. No blame, no rip-and-replace by reflex. We keep what works and fix what is actually blocking launch.

Question 8

Should we move to Shopify instead?

Accepted Answer

Maybe, and we will tell you if the answer is yes. The honest test is whether your catalog, your pricing logic, and your account structure fit inside what Shopify Plus does natively. For a lot of merchants who bought Magento in 2016, they now do, and the ongoing cost of self-hosting is buying nothing. For merchants running contract pricing out of an ERP across thousands of accounts, they do not, and moving would mean rebuilding the thing that makes the business work. That decision belongs in an audit, not in a sales call.

Question 9

Can you redesign our Magento site without replatforming?

Accepted Answer

Yes, and it is often the right move. A Hyvä rebuild gives you a new frontend, a real design system, and most of the Core Web Vitals gain a replatform would, while the catalog, pricing, integrations, and admin stay exactly where they are. On deep catalogs the design work that matters is the category page and layered navigation, which is where we start.

Question 10

Do you do Magento SEO and paid media?

Accepted Answer

Yes. On Adobe Commerce, SEO is a scale problem first: canonicals, layered-navigation indexing, and crawl budget across six figures of URLs. Paid is a feed problem: Google Shopping and Meta catalogs that stay accurate against a large, changing product set. We handle both, plus email and SMS for DTC and B2B reorder.

Yours to own.
Built to scale.

“We’ll upgrade
after peak season.”

Running a version that no longer receives security patches

Forty extensions installed, twelve of them patched by hand, none of them documented

A Luma theme that nobody has been able to make fast

Customer-specific pricing that is right in the ERP and wrong on the site

An agency that built it and is no longer answering

Nobody can tell you whether you should still be on this platform at all

Everything your store needs.
On Adobe Commerce.

Deep catalogs, designed to be browsed

Upgrades, builds, and the years between

SEO at catalog scale

Show you the money.

The issues you'll hit.
Handled.

Indexers and cron jobs stalling

Full page cache that doesn’t hold

Admin slow on a big catalog

Search relevance out of the box

Multi-Source Inventory getting in the way

Downtime on every deploy

There’s a lot more
to this story.

Get them out
of the way.

Coming from
one of these?

Shopify

BigCommerce

Salesforce Commerce Cloud

Shopware

Headless & Composable

Magento now,
or next?
Start here.

Yours to own. Built to scale.

“We’ll upgrade after peak season.”