1. Platforms
  2. Migrations

Replatform.
Same rankings.

Ecommerce migrations in any direction, scoped before the date is set. Rankings, integrations, and order history are the three places a replatform fails, and they are the three things we plan first.

Ecommerce replatforming and migration

Tompkins B2B replatform

0s downtime

Where replatforms fail

Three places.
Scoped first.

Ecommerce migrations don’t fail on the storefront. They fail in three places, and we scope all three before we quote a date.

Rankings

Every indexed URL mapped and redirected, structured data carried across, crawl watched through cutover. Anthony’s came out 2.4x faster with zero SEO loss.

Integrations

ERP, PIM, feeds, 3PL. This is what sets the timeline, so it gets scoped before the date, not after.

History

Products, customers, orders, and the history support needs on day one. The catalog is easy. Nine years of context is what gets cut, then missed.

How the move runs

Six phases.
One cutover.

The same plan in any direction. The dates change with your integration surface, which is why phase one exists. The order does not.

  1. Phase 01

    Scope

    Integration surface, catalog shape, URL inventory, and which customizations survive the move. Five business days, a senior engineer and a strategist.

    You get

    A dated plan and a real number, whether or not you hire us.

  2. Phase 02

    Map

    Every product type, customer group, promotion, and content block gets a destination before anything is built.

    You get

    The gaps as decisions, not as surprises after launch.

  3. Phase 03

    Build

    The storefront, the integrations as middleware we own, and the checkout logic as extensions and Functions. Design and marketing in the same room.

    You get

    A store you can test against your real data.

  4. Phase 04

    Rehearse

    A full import against a copy of the new store. Redirects tested URL by URL, integrations run end to end, the cutover runbook timed.

    You get

    A cutover nobody is nervous about.

  5. Phase 05

    Cut over

    Orders frozen for minutes, DNS switched, redirects live, integrations repointed in sequence, and the day’s orders reconciled.

    You get

    Trading on the new platform the same day.

  6. Phase 06

    Watch

    Crawl, rankings, Core Web Vitals in the field, and the integration logs for thirty days after launch.

    You get

    Then the retainer that keeps shipping.

Results

Show you the money.

The big numbers

+30%

Avg. conversion rate lift within 12 months

+50%

Avg. order value lift

<1s

Page load speeds on the storefronts we build

+15%

Avg. revenue lift within 6 months

THE QUESTIONS YOU HAVE -

Get them out
of the way.

Moving a live store from one commerce platform to another: catalog, customers, orders, content, integrations, and URLs, then cutting over without losing sales or rankings. The storefront is the visible part. The plan is about the other five.

Free migration scope

Replatforming?
Start here.

Decided to move? Five business days, a senior engineer, and a document you keep, covering what carries over, what has to be rebuilt, what it costs, and how long it takes.

Not sure yet? The same five days put the cost of staying against the cost of moving, with a straight recommendation. Sometimes the answer is stay.

What are you on today?
What do you need?
Timeline
Annual online revenue

By completing this form you agree to our Terms and Privacy