- Services
- Digital Marketing
- Paid Media
Ads that earn
their keep.
their keep.
Paid search, Shopping, Meta, TikTok, and marketplace ads run by senior strategists, with AI catching what changes the day it changes. Priced to your spend, month to month, no long-term holds.
HiVis Supply ROAS
5:1 to 7:1
The account review
ROAS looks fine.
Growth stopped.
Growth stopped.
Most accounts we inherit are not broken. They are coasting: campaigns built years ago, budgets pacing themselves, creative that stopped being tested, and a report that explains nothing. Six things we find in the first week.
Broad match eating the budget
Broad match and Performance Max will spend whatever you give them. Without negative lists, brand exclusions, and a search term review every week, the money goes to queries you would never have bid on.
Brand traffic counted as growth
The account’s best ROAS is people who already typed your name. Blended into the total, it hides a prospecting engine that has not been profitable in a year.
Creative tested once, in launch week
Ad fatigue is measurable and nobody is measuring it. The winning ad from March is still running in September with a click rate that has halved.
Measurement that stops at the click
Browser-side tags miss a growing share of conversions. The platforms optimize on what they can see, so they optimize toward the wrong customers.
Budget pacing by calendar, not by demand
Spend is flat through the month while conversion rates swing with payday, weather, and stock. The account overspends when it should hold and starves when it should push.
An account manager between you and the work
You talk to someone who talks to someone who touches the account. Questions take a week and the answer is a deck.
Paid media
Every channel.
One number.
Every channel.
One number.
Senior strategists run the accounts. AI does the rote work: search term reviews, pacing flags, creative fatigue alerts. You get one blended number that matches what finance computes, with channel detail underneath it.
01 · Search and Shopping
Google and Microsoft
The intent channels. Structured so brand and prospecting are never mixed, and reviewed weekly so the budget stays on queries that buy.
Paid search
Shopping and Performance Max
YouTube and Demand Gen
Negative lists and brand exclusions
Feed optimization for Shopping
Search term review, weekly
02 · Social
Meta, TikTok, and the rest
The demand channels. Creative is the targeting now, so the testing cadence is the strategy.
Meta prospecting and retargeting
TikTok and TikTok Shop
Pinterest and Reddit
LinkedIn for B2B
Creative testing cadence
Static, motion, and UGC production
03 · Marketplaces
Amazon and Walmart
Retail media for brands that sell in more than one place, with the DTC and marketplace budgets decided together rather than by whoever shouts loudest.
Amazon Sponsored Products and Brands
Walmart Connect
Marketplace and DTC budget split
Retail media reporting
04 · Measurement
Numbers finance agrees with
The platforms grade their own homework. We build the measurement that lets you check it, then optimize on what is true.
Server-side tagging
Enhanced conversions and CAPI
Incrementality and holdout tests
Marketing mix modeling
Budget pacing with AI flags
Blended ROAS, CAC, and LTV reporting
Always on
Research that never stops.
Copy that never goes stale.
Research that never stops.
Copy that never goes stale.
Most agencies research keywords at kickoff, write the ads at launch, and manage what they built. Our AI stack reruns the research every day and drafts new copy every week, so the account moves as fast as the search results do. A strategist reads every line before it goes live.
- New keywords from yesterday’s search terms.
Converting queries become the next keyword ideas, ranked by intent and margin. The list never goes stale.
- Negatives added the day a query wastes money.
Search terms that spend without converting are flagged and blocked the same day, not at the quarterly review.
- Ad copy drafted from last week’s winners.
Headlines and descriptions written from what converted, at a volume that keeps every ad group testing. Every winner seeds the next round.
- Budgets re-paced every hour, not every month.
Underpacing on a Wednesday morning is moved by lunch, toward the campaigns converting today.
- Competitor ads and prices watched for you.
Their new creative, price drops, and promotions land on the strategist’s desk the day they appear.
- ROAS dips flagged the day they start.
Creative fatigue, rising CPCs, and slipping conversion rates surface the day they move, not at the next QBR.
Every draft is read by the strategist who runs your account before it goes live. Machines make the volume possible. A person decides what ships.
What goes wrong
Four ways accounts
coast. Handled.
Four ways accounts
coast. Handled.
These are the findings the free account audit turns up most often. Each one is a change to the account you can see in the next week’s report.
Broad match with no negatives
What it costs you
A real share of spend goes to queries nobody would have bid on by hand, and Performance Max reports it as conversions because it also caught the brand traffic.
What we do
Weekly search term reviews, shared negative lists, brand campaigns split out and excluded from prospecting, and a report that shows prospecting on its own.
Creative fatigue nobody flagged
What it costs you
Click rate falls a little each week, cost per order rises to match, and the ad keeps running because it was the winner once.
What we do
A creative testing cadence with fatigue alerts, fresh angles produced on a schedule, and the losers turned off before they cost a month.
Conversions the platform cannot see
What it costs you
Browser tags miss a growing share of orders. The algorithm optimizes toward the customers it can see, which are not the ones you want.
What we do
Server-side tagging, enhanced conversions, and CAPI so the platforms learn from every order, plus a holdout test when the platform’s own number looks too good.
Pacing by calendar
What it costs you
Flat daily budgets overspend in slow weeks and cap out in the ones that convert. The month ends on budget and under target.
What we do
Pacing tied to conversion rate and stock, with AI flagging the day a metric moves instead of at the next quarterly review.
Free account audit
Your account.
Our notes.
Our notes.
Read-only access to your ad accounts and five business days. You get a Loom walkthrough of what we found (structure, wasted spend, measurement gaps, creative fatigue), the blended number as finance would compute it, and the first three changes we would make. You keep it either way.
1. Structure and wasted spend
Where the budget went last quarter, which of it bought customers, and which of it bought clicks.
2. Brand and prospecting, separated
The account’s real prospecting ROAS once the people who already knew you are taken out.
3. Measurement and tagging gaps
What the platforms can and cannot see about your orders, and what that is doing to their bidding.
4. Creative fatigue read
Which ads are past their peak, by how much, and what the next round should test.
5. The first three changes
In order, with what each should do to the blended number within the month.
- Takes
- Five business days
- Costs
- Nothing, whether or not you hire us
- Needs
- Read-only account access
Other options
A big agency, a freelancer, or us.
An honest read on the alternatives. The difference is who touches the account and what the fee is judged against.
Our edge
Every ad auditions.
Budget follows proof.
Every ad auditions.
Budget follows proof.
AI drafts and tests creative at a volume no team can match by hand, so nobody has to guess which ad will work. Every variant earns a small budget in market. The strategist decides what winning means, kills what loses, and moves the money to what is proven. Nothing runs because someone liked it in a meeting.
What the machines do
- Headline, description, and creative variants drafted every week
- Bid and budget moves overnight and on weekends
- Search term reviews and anomaly alerts before spend leaks
- First-draft reports pulled from live account data
What the humans do
- The media plan, and where the next dollar goes
- The definition of winning, and the call to kill a test
- Creative judgment, brand voice, and platform policy
- The monthly review, explained in plain English by a person
Drafted at scale · tested in market · budget follows proof
Results
Show you the money.
DTC · Magento
+51%
site revenue · first year
Overhauled Google, Microsoft, and Meta. ROAS went from 5:1 to 7:1, and a Reddit test added $123K on its own.
DTC · Beauty
+53%
revenue · 3 months
Audiences segmented by lifecycle, creative matched to each. Orders up 49% while spend fell 11%.
B2B · Lead generation
+75%
inbound leads
A national material handling and forklift dealer, with inbound leads up 75%.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
How it starts
Call, audit,
plan, wins.
plan, wins.
The audit is free, and the proposal is written by the strategist who will run the account.
Step 01
30-min
discovery callWe learn your business, your margins, and what the accounts are supposed to do. You see if we are useful or just selling.
Step 02
Free account
auditWe audit your real accounts and record the walkthrough. Five business days, and you keep the findings either way.
Step 03
90-day
proposalSpecific targets, channel mix, weekly cadence, and what “done” looks like at the end of the quarter.
Step 04
First wins inside
30 daysNegatives, brand exclusions, and measurement fixes land in the first two weeks. The report shows them before anyone gets nervous.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Also on the menu
One team.
The rest of the work.
The rest of the work.
Each of these is its own page because people search for it by name. Behind the pages it is one team, so the SEO work knows what the developers shipped and the email flows know what the ads promised.
- View AI Search Optimization
AI Search Optimization
Get cited where shoppers now ask.
Learn more - View Ecommerce SEO
Ecommerce SEO
Organic revenue, not organic traffic.
Learn more - View Shopify SEO
Shopify SEO
SEO inside Shopify’s rules.
Learn more - View Conversion Rate Optimization
Conversion Rate Optimization
More orders from the traffic you already have.
Learn more - View Email and SMS Marketing
Email and SMS Marketing
The flows that earn while you sleep.
Learn more - View Accessibility Audit
Accessibility Audit
WCAG 2.2, one price, a backlog you can act on.
Learn more - View Managed Services
Managed Services
The team that stays after launch.
Learn more
Free account audit
Show us
the account.
the account.
Read-only access and five business days. Within one business day a strategist replies; within five you have the Loom walkthrough: wasted spend, measurement gaps, creative fatigue, and the first three changes. You keep it whether or not you hire us.
Already know the problem? Say so. We will scope that instead of the whole account.