Rank, then
get repeated.
get repeated.
Classic SEO plus AI visibility, shipped as code by the team that builds the store. Same crawl, same content, two different jobs. Start with the free scan.
Ranked, and still not the answer
Page one.
Nobody saw it.
Nobody saw it.
An SEO program can be working exactly as designed and still lose the sale, because the shopper never reaches the result. Six ways a ranking store goes unquoted.
The answer arrives before the results do
AI Overviews and AI Mode summarise the page above the link. Ranking first still matters, because the summary is built from what ranks, but the click is no longer the default outcome of the ranking.
Ranking signals and citation signals are not the same list
Links and authority still move rankings. What gets a brand quoted is closer to whether the fact a shopper asked for is on the page, in text, stated plainly, and agrees with the markup around it.
The content ranks because it is long, not because it answers
A 2,000-word buying guide can rank and still be useless to an engine that wants one sentence it can lift. Pages written to hold attention are not written to be quoted.
Googlebot reads the page, the other crawlers do not
Google renders JavaScript. Most answer engines read the HTML the server sends and stop. A storefront that ranks fine can be an empty shell to OAI-SearchBot and PerplexityBot.
The SEO agency cannot ship the fix
Rendering, schema, feeds, and robots rules are storefront code. An agency that works in the CMS files a ticket and waits, and the ticket competes with the roadmap.
Search Console shows none of it
There is no impressions report for ChatGPT. A program measured only on rankings and organic sessions cannot see the channel that is taking the answer, so it keeps optimising the half it can see.
AI SEO
One program.
Both readers.
One program.
Both readers.
Most of this is SEO you would recognise, done properly. The difference is what it is aimed at: a page that ranks for a person and reads cleanly for a machine, measured on both.
01 · Shared ground
The SEO that already counts twice
Technical SEO was always about making a page easy to read for something that is not a person. That work now has a second audience, and it is the cheapest part of AI visibility because you are likely already doing it.
Server-rendered pages and templates
Core Web Vitals on field data
Internal linking and site structure
Sitemaps, canonicals, and freshness
Product and category page depth
02 · What AI adds
The work SEO never had to do
Four things a ranking program has no reason to touch, and an answer engine cannot get past. This is where an AI SEO engagement spends its first month.
Crawler access per engine
Entity markup and one consistent name
llms.txt and a plain-language site brief
Reviews and policies in readable text
03 · Content
Written to rank. Edited to be quoted.
The same page can do both, but only if the facts a shopper asks about are findable in a sentence. We do not rewrite a library; we make the pages that already rank answer the question they rank for.
Answer-first openings on commercial pages
Specifications as text, not as an image
Comparison and alternative pages
FAQ and policy content that agrees with the markup
04 · Measurement
Two reports, one plan
Rankings and sessions keep their report. Citations get their own, because nothing in Search Console will tell you the engines have started quoting a competitor instead.
Rankings and organic revenue
Citation share across four engines
AI referral traffic split out in GA4
What goes wrong
Two budgets.
One crawl.
Two budgets.
One crawl.
The common failure is not technical. It is running AI visibility as a second programme with its own agency, its own report, and its own opinion about the same page.
Two agencies editing the same template
What it costs you
The SEO agency and the AI visibility vendor both want the product template changed, in different directions, and the developer arbitrates between two sets of advice.
What we do
One team owns the template and both outcomes. Rankings and citations are two acceptance criteria on the same ticket, not two projects.
Content written for the engine, unreadable for the shopper
What it costs you
Pages stuffed with restated facts and question headings read like a machine wrote them for a machine. Conversion falls while citation share rises, and the channel nets out flat.
What we do
Answer-first, then the persuasion. The first paragraph states the fact plainly for whoever is reading; the rest of the page still sells.
Schema that contradicts the page
What it costs you
Markup saying one price, the page saying another, reviews in the markup that no longer exist. An engine that finds the contradiction stops trusting the source and quotes a retailer instead.
What we do
Schema generated from the same data the page renders, validated in CI, so the two cannot drift apart between deploys.
Blocking the training bot and losing the search index
What it costs you
A rule written to keep content out of model training also removes the store from ChatGPT search, because the two jobs use different agents and one robots.txt line caught both.
What we do
Access decided per agent and written down: which crawlers index, which train, and which you are choosing to refuse, with the trade-off stated before anyone signs off.
Free tool
Scan first.
Then decide.
Then decide.
Paste your store’s address. In a few seconds you see which AI crawlers can reach it, whether the catalog is readable without JavaScript, what your structured data says about you, and what to fix first. No email needed.
1. Crawler access, engine by engine
The verdict robots.txt gives each agent, including the three OpenAI runs for different jobs.
2. Readable without JavaScript
How much of the page a crawler that does not run scripts can read, and whether the product facts are in it.
3. Entity and product schema
Organization, WebSite, Product, reviews, and policies, and whether the markup agrees with the page.
4. What to fix first
Three findings, ordered by how much each moves the score, each with its measurement.
- Takes
- About ten seconds
- Costs
- Nothing. No email.
- Reads
- Public pages only
The scan reads what any visitor’s browser receives. It does not run prompts against the engines; the citation baseline after the scan does.
Other options
Your SEO agency, a tool, or us.
An honest read on the alternatives. Two of them are good at part of this.
Results
Show you the money.
DTC · SEO + CRO
+202%
traffic · month over month
A full SEO and CRO rebuild. Organic search now drives 25% of overall revenue, and AOV rose 30%.
DTC · Shopify Plus
2.4x
faster page loads · zero SEO loss
Replatformed an aging custom site to Shopify Plus without losing a single SKU or SEO ranking.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
How it starts
Here's what happens
after you fill out the form.
after you fill out the form.
Sales keeps it short. A senior strategist and an engineer who has shipped on your platform join the first call when the question needs them.
Step 01
30-min
discovery callWhat you’re on, what hurts, what the ERP and the catalog look like. We’ll say early if the platform isn’t the problem.
Step 02
Free platform audit
Pricing logic, catalog, integrations, Core Web Vitals on real field data. Five business days. Yours to keep.
Step 03
Stay, upgrade,
or moveOne recommendation, with the cost of staying set against the cost of moving. Sometimes the answer is stay.
Step 04
Scoped
proposalScope, timeline, pricing: fixed-fee or T&M. First wins inside 30 days.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Also on the menu
One team.
The rest of the work.
The rest of the work.
Each of these is its own page because people search for it by name. Behind the pages it is one team, so the SEO work knows what the developers shipped and the email flows know what the ads promised.
- View AI Search Optimization
AI Search Optimization
Get cited where shoppers now ask.
Learn more - View Generative Engine Optimization
Generative Engine Optimization
Be the source, not the summary.
Learn more - View LLM and ChatGPT Visibility
LLM and ChatGPT Visibility
Know what the engines say.
Learn more - View Ecommerce SEO
Ecommerce SEO
Organic revenue, not organic traffic.
Learn more - View Shopify SEO
Shopify SEO
SEO inside Shopify’s rules.
Learn more - View Conversion Rate Optimization
Conversion Rate Optimization
More orders from the traffic you already have.
Learn more - View Paid Media
Paid Media
Spend that earns its way back.
Learn more - View Email and SMS Marketing
Email and SMS Marketing
The flows that earn while you sleep.
Learn more
Free AI visibility scan
Ranking well?
Quoted though?
Quoted though?
Run the scan first; it takes seconds and asks for nothing. Then say what you want done about it, and a senior strategist replies within one business day with a citation baseline built from your buyers’ actual questions.
Already know what you want fixed? Say so here and we will scope that instead.