1. Industries
  2. B2B & Wholesale
  3. Construction & Building Materials

Ordered from
the truck, not
the office.

Adobe Commerce and BigCommerce B2B, for construction supply and trade distributors. Built around contractor adoption and project AOV.

Construction & Building Materials Hero Image

Avg. contractor acc. adoption lift

+28pts

We’ve seen your rep’s phone

“Tell Mike I need
40 sheets by
Tuesday.”

Your sales rep got 200 of those texts last month. Your customer never opened the portal. The portal you spent $1.5M building. Your last vendor told you contractors "just prefer to call." They don’t. The portal doesn’t work.

  1. A B2B portal that 12% of accounts use, while 88% still call or text the rep

    Adoption is the metric that decides whether the portal succeeded. Mobile-first UX, quick reorder, and sales-rep enablement are the three things that actually move it.

  2. Contractor pricing that’s “supposed to be in the portal” but the rep still has to email final quotes

    Customer-tier, volume, project-specific, and job-bid rules. The real complexity isn’t edge-case. If the portal doesn’t handle it, your rep is the portal.

  3. Project hierarchies that don’t exist: every PO orphan-floats with no way to track by job

    One builder, many active jobs, separate POs per project. Construction-B2B portal projects succeed or fail on whether the data model matches how contractors actually think.

  4. Will-call orders that come in through the website and then get re-entered manually at the counter

    Will-call workflow integration queues orders at the counter before the contractor arrives. Re-entry at the counter is a signal the platform was never finished.

  5. Jobsite delivery workflows that look fine until the truck shows up at the wrong gate

    Scheduling, routing, and confirmation integration (plus accurate ready-by communication) separate a real jobsite-delivery flow from a checkbox in the checkout.

  6. Mobile UX that wasn’t designed for the cab of an F-250

    Gloves, large fingers, sunlight glare, intermittent connectivity. Mobile-first in this category isn’t a nice-to-have. It’s the only-have.

  7. ERP that “mostly syncs”: except when it doesn’t, and the contractor sees old pricing on a new job

    Real-time pricing, branch-level inventory, credit status: bidirectional with NetSuite, Acumatica, Epicor BisTrack, Dynamics, Infor. “Mostly” isn’t a B2B standard.

  8. A digital channel that’s 9% of revenue when peer distributors are running 25–40%

    The leaders run digital share at 25–45%; the median runs 15–20%. The gap is a contractor-adoption, ERP, and rep-dynamic problem, not a UX skin problem.

Every service, reframed for Construction B2B

Every service that makes contractors stop calling the rep.

Construction ecommerce isn’t B2C with PO checkout bolted on. Every service below is reframed around the four numbers construction-supply distributors actually run on: contractor account adoption, project AOV, will-call accuracy, and digital channel share.

01 · Contractor portals

Project hierarchies and contractor pricing. Mobile-first from kickoff.

Where contractors actually self-serve. Or finally start to.

  • Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless

  • Project account hierarchies

  • Contractor pricing tiers

  • Quick reorder

  • Net-terms billing + approvals

  • Mobile-first UX

02 · ERP & jobsite delivery

Real-time inventory, will-call, and jobsite, not three separate systems.

Where the digital order meets the supply yard reality.

  • ERP integrations

  • Real-time inventory across yards

  • Will-call workflow

  • Jobsite delivery scheduling

  • Takeoff + estimating integration

  • EDI transactions

03 · Sales rep enablement

Reps champion the portal because it makes them faster.

Where digital and human sales actually meet.

  • Sales rep tools

  • Quote workflows

  • CRM integration

  • Account analytics + rep dashboards

  • Mobile rep tools

  • Commission tracking

04 · Digital marketing & growth

Local SEO, technical content, and builder ABM.

Where new accounts come from.

  • SEO for construction queries

  • Paid search + Shopping

  • Content systems for technical resources

  • Marketing automation

  • LinkedIn + decision-maker targeting

  • Local SEO for multi-branch

The four-number math

Construction supply ecommerce
runs on four numbers.

Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether the construction-B2B model works. Here are the four, and how we move each one.

We lift it

Contractor account adoption rate

30–55% of contractor accounts on the digital channel for healthy distributors

  • Mobile-first UX that’s faster than calling the rep (the only way contractors actually adopt)
  • Quick reorder for the 20–30 SKUs each contractor buys repeatedly
  • Sales rep enablement that makes reps champion the portal instead of blocking it
  • Onboarding playbooks for accounts that have lived in phone-and-fax for 20 years
  • Project-based account structures that match how contractors actually think
We multiply it

Project AOV

2x–4x base AOV for project-based orders vs single-SKU reorders

  • Project-based account hierarchies that capture and bundle related orders
  • Takeoff integration where the project list converts to cart in one step
  • Quote-to-cart workflows for non-catalog project requirements
  • “Add to project” and saved-list logic that grows the order over the job timeline
  • Cross-category recommendations that follow real construction workflow logic
We tighten it

Will-call accuracy rate

90–96% will-call accuracy for healthy distributors; the rest is rework and lost reorder

  • Real-time inventory that prevents promising what isn’t actually pullable
  • Will-call workflow integration so orders queue at the counter before the contractor arrives
  • SMS confirmation and pickup-ready notifications
  • Accurate ready-by timing communication at checkout
  • Returns and substitution workflows that recover when something does go wrong
We grow it

Digital channel share

25–45% of revenue through digital for leading distributors; the median is closer to 15–20%

  • All three of the above metrics compounding together
  • DTC-and-pro hybrid strategies for distributors with homeowner-adjacent products
  • SEO and local SEO for “near me” construction queries
  • Marketplace integration (Amazon Business, where applicable)
  • Direct rep enablement that converts phone-orderers into hybrid digital + rep customers

The big numbers

+30%

Avg. conversion rate lift within 12 months

+50%

Avg. order value lift

<1s

Page load speeds on the storefronts we build

+15%

Avg. revenue lift within 6 months

Before you RFP another vendor

Here are your other options.

There are sixty agencies and SIs pitching you. Here’s the honest version of what each path actually looks like for a construction-supply distributor.

Comparison criteria
RMG
Construction ERP’s “ecommerce module”Big SI / consultancyDTC agency doing B2B as side work
Vertical fluency
Construction B2B commerce, end-to-end
Construction-native, ecommerce-lightIndustrial-adjacent, spread thinGeneralist B2B ecommerce agency
Modern UX and mobile design
Mobile-first, designed for the truck cab
Functional, not modernYes, at premium retainerSometimes
ERP integration depth
NetSuite, Acumatica, Epicor BisTrack, Dynamics, Infor
Native (it’s their ERP)Strong, but slowSometimes
Contractor account dynamics
Project hierarchies, contractor pricing, rep enablement
Yes. It’s what they knowSometimesGeneralist B2B templates
Speed to first commit
2–3 weeks
60–90 days of configuration90–120 days of decks30 days
Engagement model
Tiered: build, scale, or rescue
Tied to ERP license foreverMulti-year retainerProject or retainer

WE GOT THE WHOLE PACKAGE

There’s a lot more

to this story.

Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.

View services

The whole pitch in four steps

Here's what happens
after you fill out the form.

No SDR sequence. No three-call discovery dance. A senior strategist
and a B2B-experienced engineer on the first call. Promise.

  • Step 01

    30-min
    discovery call

    A strategist, B2B engineer, and account lead who learn your ERP, contractor mix, and the numbers that matter.

  • Step 02

    Free site audit

    Audit of your contractor portal, ERP, will-call, and rep enablement, in 5 days. Yours to keep.

  • Step 03

    Scoped
    proposal

    Scope, timeline, and pricing: fixed-fee or T&M. No surprises.

  • Step 04

    First wins inside
    30 days

    Quick wins on mobile UX, rep enablement, and quick-reorder before month one closes.

THE QUESTIONS YOU HAVE -

Get them out
of the way.

Yes. NetSuite, Acumatica, Epicor BisTrack, Microsoft Dynamics, Infor. We’ve built integrations across all the major construction-supply ERPs. Product, inventory (by branch and yard), pricing tiers, order, customer, credit, and accounting data flowing both directions.

Adjacent verticals

If construction isn't the only fit, try these.

Not sure which fits?

Let's audit your storefront.

Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)

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