- Industries
- B2B & Wholesale
- Construction & Building Materials
Ordered from
the truck, not
the office.
the truck, not
the office.
Adobe Commerce and BigCommerce B2B, for construction supply and trade distributors. Built around contractor adoption and project AOV.

Avg. contractor acc. adoption lift
+28pts
We’ve seen your rep’s phone
“Tell Mike I need
40 sheets by
Tuesday.”
40 sheets by
Tuesday.”
Your sales rep got 200 of those texts last month. Your customer never opened the portal. The portal you spent $1.5M building. Your last vendor told you contractors "just prefer to call." They don’t. The portal doesn’t work.
A B2B portal that 12% of accounts use, while 88% still call or text the rep
Adoption is the metric that decides whether the portal succeeded. Mobile-first UX, quick reorder, and sales-rep enablement are the three things that actually move it.
Contractor pricing that’s “supposed to be in the portal” but the rep still has to email final quotes
Customer-tier, volume, project-specific, and job-bid rules. The real complexity isn’t edge-case. If the portal doesn’t handle it, your rep is the portal.
Project hierarchies that don’t exist: every PO orphan-floats with no way to track by job
One builder, many active jobs, separate POs per project. Construction-B2B portal projects succeed or fail on whether the data model matches how contractors actually think.
Will-call orders that come in through the website and then get re-entered manually at the counter
Will-call workflow integration queues orders at the counter before the contractor arrives. Re-entry at the counter is a signal the platform was never finished.
Jobsite delivery workflows that look fine until the truck shows up at the wrong gate
Scheduling, routing, and confirmation integration (plus accurate ready-by communication) separate a real jobsite-delivery flow from a checkbox in the checkout.
Mobile UX that wasn’t designed for the cab of an F-250
Gloves, large fingers, sunlight glare, intermittent connectivity. Mobile-first in this category isn’t a nice-to-have. It’s the only-have.
ERP that “mostly syncs”: except when it doesn’t, and the contractor sees old pricing on a new job
Real-time pricing, branch-level inventory, credit status: bidirectional with NetSuite, Acumatica, Epicor BisTrack, Dynamics, Infor. “Mostly” isn’t a B2B standard.
A digital channel that’s 9% of revenue when peer distributors are running 25–40%
The leaders run digital share at 25–45%; the median runs 15–20%. The gap is a contractor-adoption, ERP, and rep-dynamic problem, not a UX skin problem.
Every service, reframed for Construction B2B
Every service that makes
contractors stop calling the rep.
Every service that makes
contractors stop calling the rep.
Construction ecommerce isn’t B2C with PO checkout bolted on. Every service below is reframed around the four numbers construction-supply distributors actually run on: contractor account adoption, project AOV, will-call accuracy, and digital channel share.
01 · Contractor portals
Project hierarchies and contractor pricing. Mobile-first from kickoff.
Where contractors actually self-serve. Or finally start to.
Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless
Project account hierarchies
Contractor pricing tiers
Quick reorder
Net-terms billing + approvals
Mobile-first UX
02 · ERP & jobsite delivery
Real-time inventory, will-call, and jobsite, not three separate systems.
Where the digital order meets the supply yard reality.
ERP integrations
Real-time inventory across yards
Will-call workflow
Jobsite delivery scheduling
Takeoff + estimating integration
EDI transactions
03 · Sales rep enablement
Reps champion the portal because it makes them faster.
Where digital and human sales actually meet.
Sales rep tools
Quote workflows
CRM integration
Account analytics + rep dashboards
Mobile rep tools
Commission tracking
04 · Digital marketing & growth
Local SEO, technical content, and builder ABM.
Where new accounts come from.
SEO for construction queries
Paid search + Shopping
Content systems for technical resources
Marketing automation
LinkedIn + decision-maker targeting
Local SEO for multi-branch
The four-number math
Construction supply ecommerce
runs on four numbers.
runs on four numbers.
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the construction-B2B model works. Here are the four, and how we move each one.
Contractor account adoption rate
30–55% of contractor accounts on the digital channel for healthy distributors
- Mobile-first UX that’s faster than calling the rep (the only way contractors actually adopt)
- Quick reorder for the 20–30 SKUs each contractor buys repeatedly
- Sales rep enablement that makes reps champion the portal instead of blocking it
- Onboarding playbooks for accounts that have lived in phone-and-fax for 20 years
- Project-based account structures that match how contractors actually think
Project AOV
2x–4x base AOV for project-based orders vs single-SKU reorders
- Project-based account hierarchies that capture and bundle related orders
- Takeoff integration where the project list converts to cart in one step
- Quote-to-cart workflows for non-catalog project requirements
- “Add to project” and saved-list logic that grows the order over the job timeline
- Cross-category recommendations that follow real construction workflow logic
Will-call accuracy rate
90–96% will-call accuracy for healthy distributors; the rest is rework and lost reorder
- Real-time inventory that prevents promising what isn’t actually pullable
- Will-call workflow integration so orders queue at the counter before the contractor arrives
- SMS confirmation and pickup-ready notifications
- Accurate ready-by timing communication at checkout
- Returns and substitution workflows that recover when something does go wrong
Digital channel share
25–45% of revenue through digital for leading distributors; the median is closer to 15–20%
- All three of the above metrics compounding together
- DTC-and-pro hybrid strategies for distributors with homeowner-adjacent products
- SEO and local SEO for “near me” construction queries
- Marketplace integration (Amazon Business, where applicable)
- Direct rep enablement that converts phone-orderers into hybrid digital + rep customers
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you RFP another vendor
Here are your other options.
There are sixty agencies and SIs pitching you. Here’s the honest version of what each path actually looks like for a construction-supply distributor.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior strategist
and a B2B-experienced engineer on the first call. Promise.
Step 01
30-min
discovery callA strategist, B2B engineer, and account lead who learn your ERP, contractor mix, and the numbers that matter.
Step 02
Free site audit
Audit of your contractor portal, ERP, will-call, and rep enablement, in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, and pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on mobile UX, rep enablement, and quick-reorder before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If construction isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)






























