- Industries
- Beauty & Cosmetics
Beauty that
earns the
regimen.
earns the
regimen.
Shopify Plus, BigCommerce, and headless, for DTC beauty brands. Built around subscription retention and regimen AOV.
Avg. 90-day
+9pts
We’ve seen your PDP
“I cancelled my subscription.”
That sentence shows up in your inbox 200 times a month and your last agency thinks "send the win-back flow" is the answer. We’ve seen the win-back flow. It’s not the answer.
First-time customers who buy one product, leave a five-star review, and never come back
The first-to-second purchase is the hardest one in beauty. Most lifecycle programs treat it like an afterthought. It should be the highest-leverage flow in the stack.
Subscription churn that quietly drags your LTV under the CAC line every quarter
Klaviyo flows aren’t the answer. Onboarding, portal UX, and lifecycle for active subscribers are. Most agencies don’t touch any of the three.
PDPs that bury ingredients, claims, and concerns three taps below the hero image
Beauty buyers convert on ingredient and concern fluency. Your PDP treats both like fine print.
Skin / hair / concern filtering that’s just a category page in a different shirt
A real filter narrows to a routine. Yours narrows to a shorter list of the same SKUs.
A regimen-builder the brand team designed in Figma that engineering quietly never shipped
We’ve seen the Figma file. We’ve seen it three times this quarter. We ship these as one workstream so they actually go live.
Fragrance discovery that asks the customer to commit to $90 of liquid based on five marketing adjectives
Sample-to-full-size flows, scent profiles, and discovery quizzes solve this. They’re a build, not a plugin.
Sample-to-full-size flows that don’t actually drive full-size purchase
Sample-to-full-size flows, scent profiles, and discovery quizzes solve this. They’re a build, not a plugin.
Every service, reframed for Beauty & Cosmetics
Every service that touches
the second purchase.
Every service that touches
the second purchase.
Beauty ecommerce isn’t general ecommerce with prettier product photography. Every service below is reframed around the four numbers beauty brands actually run on, with subscription as a discipline, not a checkbox.
01 · Storefront & PDP
PDPs designed around fit, not just photography.
Where the AOV gets made or lost.
Shopify Plus, BigCommerce, headless
PDPs built around ingredients, claims, and routine
Skin / hair / undertone / concern filtering
Regimen-builder modules that convert
Fragrance discovery flows + scent profiles
Bundle, kit, and starter-set modules
02 · Subscription & lifecycle
Subscription as a discipline, not a checkbox.
Where LTV actually gets made.
Subscription on Recharge, Skio, Smartrr, Bold
Replenishment timed to actual usage cycles
Subscription onboarding that earns the second shipment
Skip, swap, pause flows that reduce churn
First-to-regimen lifecycle
Win-back and lapsed-subscriber recovery
03 · Paid media & creative
Acquisition at beauty’s creative cadence.
Where new customers come from.
Paid social for beauty discovery + acquisition
Paid search + Shopping for category queries
Static, motion, UGC at beauty cadence
Influencer-supported paid
Marketplace ads where permitted
Sample-to-full-size acquisition campaigns
04 · Design, brand & systems
Component systems that scale across regimens.
Where the brand becomes a storefront, not a slide.
Brand identity refinement (not brand naming)
Design systems across SKUs, regimens, launches
Email and ad creative at beauty cadence
Landing page design for campaigns and launches
Editorial, ingredient pages, content systems
The four-number math
Beauty ecommerce runs
on four numbers.
on four numbers.
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the beauty model works. Here are the four, and how we move each one.
First-to-second purchase
25–40% within 90 days for healthy DTC beauty
- Post-purchase flows that arrive at the right second-purchase moment
- Sample-to-full-size flows that convert before the trial wears off
- Regimen recommendations on the order confirmation, not three weeks later
- Early loyalty enrollment with a real benefit, not a points balance
Replenishment rate
35–55% within the product’s usage window
- Replenishment flows timed to actual product depletion, not generic 60-day pings
- "Reorder" prominence on account pages and email
- Easy reorder from receipts, post-purchase, and SMS
- Subscription conversion at the replenishment moment, with a real reason to convert
Regimen AOV
1.8x–2.4x single-product AOV when shipped well
- Regimen-builder modules at the PDP that actually convert (not just demo well)
- Bundle and kit logic in the cart that’s relevant, not algorithmic sludge
- Free shipping thresholds calibrated to push above regimen-AOV
- Cross-category recs (cleanser → moisturizer → SPF) following real routine logic
Subscription retention (90-day)
55–70% at 90 days for healthy beauty subscriptions
- Subscription onboarding that earns the second shipment
- Skip, swap, customize flows that retain instead of cancel
- Subscription portal UX that doesn’t punish the customer for engaging
- Lifecycle for active subscribers + predictive churn flags + save flows
Results
Show you the money.
Implementation
+25%
online revenue
A project implementation for a beauty manufacturer, with online revenue up 25%.
DTC · Beauty
+53%
revenue · 3 months
Audiences segmented by lifecycle, creative matched to each. Orders up 49% while spend fell 11%.
- View case study: Granado case study
DTC · Adobe Commerce
6 weeks
full redesign
150+ years of Brazilian apothecary heritage rebuilt on Adobe Commerce in six weeks. Mobile-first, with discovery restructured across fragrance, body care, and home scents.
Read case study
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are sixty agencies pitching you. Here’s the honest version of what each path actually looks like for an apparel brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA senior strategist and an account lead. Your brand, your category, the four numbers that matter.
Step 02
Free site audit
Five days. Written audit of your storefront, subscription portal, lifecycle, and paid creative. Yours either way.
Step 03
Scoped
proposalPlatform rec, scope, timeline, fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on PDP, subscription onboarding, or lifecycle usually land before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If beauty isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)