- Industries
- Footwear
Footwear that
fits the way
it sells.
fits the way
it sells.
Shopify Plus, BigCommerce, and headless, for DTC and wholesale footwear brands. Built around fit-driven returns and dealer sell-in.
Avg. return-rate drop
-8pts
We’ve seen your returns dashboard
Fashion ecom is different. Here’s where it breaks.
Four things that break on fashion sites built by generalists. We start every fashion engagement by killing them.
A return rate that quietly costs you 8 to 12 points of margin every season
Most agencies treat returns as ops’ problem. We treat them as a PDP, lifecycle, and merch- data problem, because that’s where they actually get made.
PDPs that show four hero shots and zero fit information
Beautiful, on-brand, and silent on the one question the buyer is actually asking: will this thing fit me.
Size selectors that don’t acknowledge cross-brand sizing reality
7.5 in your brand fits like 8 in someone else’s. The PDP needs to know this. Yours does not.
Wide and narrow widths buried three taps below add-to-cart
The customer with a wide foot is the highest-LTV customer in the category. They’re also the easiest to lose to a competitor that surfaces width on the first tap.
Wholesale buyers and DTC shoppers in the same broken checkout
Dealer reps refuse to use it. DTC shoppers bounce on it. The dual-checkout problem is solvable, and your platform probably already supports the fix.
A dealer portal that looks like it was built in 2014 (because it was)
Pre-book, size-run ordering, dealer pricing tiers, ERP sync. Modern B2B platforms ship this. Replatforming a dealer portal does not have to be a year-long death march.
Out-of-stock size pairs that don’t trigger restock notifications
The demand evaporates while the inventory team scrambles. A waitlist flow recovers a measurable percentage of that demand at zero ad spend.
Every service, reframed for footwear
Every service that touches
the storefront.
Every service that touches
the storefront.
Footwear ecommerce isn’t general ecommerce with shoe pictures. Every service below is reframed around the four numbers footwear brands actually run on, including the dealer half, if you have one.
01 · Storefront & PDP
PDPs designed around fit, not just photography.
Where return rate gets made or fixed.
Shopify Plus, BigCommerce, headless
Fit, width, last, and performance PDPs
Size-and-fit guides + cross-brand sizing
Width and last-shape selectors
Performance-category content
Last-pair, restock, and waitlist flows
02 · Lifecycle & retention
Lifecycle calibrated to category wear-out.
Where the second pair happens.
Welcome + post-purchase for 9–18mo cycles
Replenishment for predictable wear-out
Size-back-in-stock notifications
Loyalty built on repeat behavior
SMS for drops, restocks, launches
Returns flow that feeds fit data to merch
03 · Paid media & creative
Drop, sustain, sell-through. Sized to launches.
Where new customers come from.
Paid social for discovery and conversion
Paid search + Shopping for high-intent
Creative sized to launch cadence
Drop-day campaign architecture
Marketplace ads where permitted
Creative for the technical buyer
04 · Dealer portals & B2B
B2B infrastructure that reps will actually use.
Where the wholesale half of the business actually lives.
Dealer portals
Custom dealer pricing + discount tiers
Bulk, size-run, and pre-book ordering
ERP integrations (NetSuite, SAP, Dynamics)
Shared DTC + B2B product architecture
Sales rep tools + order-entry interfaces
The four-number math
Footwear ecommerce
runs on four numbers.
runs on four numbers.
Everyone has a dashboard. Almost nobody designs the storefront around the four numbers that actually
decide whether the season works. Here are the four, and how we move each one.
Size-curve sell-through
Target within ±10% of size-curve forecast
- Real-time size availability at the PDP and category levels
- Size-pair restock notification flows that recapture demand on broken runs
- Predictive merchandising surfacing back to buying teams
- Smart sort and filter that doesn’t bury available sizes behind unavailable ones
Return rate
25–40% for online footwear, by category
- Fit predictors built on real customer return data, not generic algorithms
- Cross-brand sizing references that anchor uncertainty before purchase
- Width and last-shape education prominent on PDP, not hidden in size guides
- SKU-level returns dashboards so product teams can act on the problem styles
Second-pair purchase rate
25–35% within 12 months for healthy footwear DTC
- Lifecycle flows timed to category-specific wear-out cycles
- Replenishment and "your shoe in a new color" flows that don’t feel transactional
- Loyalty mechanics that earn the second pair before competitors do
- VIP early-access programs for restocks and new colorways
Dealer sell-through
70–85% by end of season for healthy wholesale footwear
- Dealer portals that make reordering frictionless, not punishing
- Pre-book and size-run tools that improve forecast accuracy
- Sales rep enablement infrastructure that closes faster
- Data flowing both ways between DTC and B2B so each channel learns
Results
Show you the money.
- View case study: OluKai case study
DTC · Magento
+31%
conversion
A DTC footwear brand whose storefront finally lived up to the product: fit guidance, width logic, and a PDP rebuilt around the size question.
Read case study - View case study: Crispi case study
B2B · Adobe Commerce
-18%
return rate
Replatformed onto Adobe Commerce. Zero broken dealer integrations. The reps just noticed it got faster.
Read case study
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are forty agencies pitching you. Here’s the honest version of what each path actually looks like for a footwear brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA senior strategist and an account lead. Your brand, your customer, your category, the four numbers that matter.
Step 02
Free site audit
Five days. Written audit of your storefront, lifecycle, and dealer infrastructure. Yours either way.
Step 03
Scoped
proposalPlatform rec, scope, timeline, fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on PDP, lifecycle, or paid creative usually land before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If footwear isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)