E-commerce•Redesign
Crispi USA
Crispi USA
what is crispi
Handcrafted in Italy since 1975, CRISPI® builds mountain boots where innovation meets tradition.
Founded by Alessandro Marcolin in Montebelluna, Italy, CRISPI® has spent over 50 years balancing tradition with technology, offering boots that deliver proven performance, comfort, and durability for those who push boundaries in the mountains.
Problem
Bringing Italian craftsmanship to North American terrain
CRISPI® needed a digital presence that matched the quality of their handcrafted boots — one that could educate hunters on cutting-edge technology while making it easy to find the perfect boot for every season and pursuit.
Limited North American Presence
Despite 50 years of Italian craftsmanship, CRISPI®'s digital experience didn't resonate with North American hunters. The existing site lacked the rugged, performance-driven identity that U.S. and Canadian outdoorsmen expect.
Complex Product Discovery
With hunting, hiking, and work boot lines across men's and women's categories, customers struggled to find the right boot for their specific terrain and activity — from spring turkey hunts to alpine elk pursuits.
Technical Features Lost in Translation
Key innovations like GORE-TEX® lining, Vibram® outsoles, and the proprietary A.B.S.S. ankle support system were buried in dense product pages, making it hard for buyers to understand what sets CRISPI® apart.
Solution
Impact that matters
A redesigned e-commerce experience that speaks to the North American hunter — showcasing CRISPI®'s Italian heritage while driving real results.
Online Revenue
+%
Bounce Rate
-%
Product Views
+%
Page Load Time
.s
