- Industries
- B2B & Wholesale
- Office, Janitorial & Safety Supplies
Ordered by
one desk. Used
by forty.
one desk. Used
by forty.
Adobe Commerce and BigCommerce, for office supply distributors and DTC stationery. Built around contract revenue and repeat purchase.

Punchout for distributors
B2B + DTC
We’ve seen both sides of your problem
“It works for
some
customers.”
some
customers.”
Two different failures, one diagnosis. For office supply: contract pricing breaks for 30% of accounts. For DTC stationery: personalization crashes on phones. Your last agency didn’t understand either.
Contract pricing that works for big customers and breaks silently for the smaller ones who actually drive volume
Punchout activation that takes two months per enterprise customer (it should be two days)
Personalization configurators that look great in mockups and fail under real customer load
PDPs that bury monogramming, engraving, or custom design options behind clicks
Subscription churn on planner and stationery subscriptions that nobody designed flows to prevent
Recurring order infrastructure for office supplies that requires customer service to “reset” weekly
Drop-day site performance that quietly degrades when limited-edition launches actually happen
SMB customers whose buying behavior looks B2B but whose UX is built for enterprise procurement
Every service, reframed for Office, Janitorial & Safety Supplies
Every service that
touches the desk.
Every service that
touches the desk.
Office supplies and stationery isn’t one audience. It’s two, and the architecture for each is different. Every service below is reframed around the four numbers brands in this category actually run on: contract revenue, personalization adoption, subscription retention, and enthusiast repeat purchase.
01 · B2B portals & punchout
Contract pricing, punchout, and reorder built for the desk.
For office supply distributors. Where contract revenue gets made or lost.
Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless
Contract + volume pricing rules
Recurring replenishment orders
Punchout: Ariba, Coupa, SAP, Oracle
Account hierarchies + procurement
Approval workflows + spend limits
Quick reorder for repeat SKUs
02 · DTC PDP & personalization
Configurators that load fast, render true, and ship.
For DTC stationery brands. Where the personalization decides whether the order happens.
Shopify Plus, BigCommerce, headless
Personalization configurators
Mobile-first configurator UX
PDPs for gifters + enthusiasts
Bundle + gift-set modules
Drop + limited-edition launches
Reviews + UGC for personalized products
03 · Subscription & lifecycle
Two cohorts. Two lifecycles. Same recurring engine.
For both halves. Where the recurring revenue lives.
Recharge, Skio, Smartrr, Bold
B2B recurring replenishment
Enthusiast lifecycle: drops + restocks
SMB lifecycle + account expansion
Onboarding that earns delivery two
Skip, swap, pause flows
Win-back: lapsed + dormant accounts
04 · ERP, fulfillment & ops
ERP, PIM, EDI, and personalization fulfillment, wired tight.
For both halves. Where the order leaves the system and the math has to work.
ERP integrations
Configurator-to-production fulfillment
PIM + catalog management
Multi-warehouse inventory
EDI for high-volume transactions
Print-on-demand + made-to-order
The four-number math
The category runs on four numbers.
You only care about two.
You only care about two.
B2B office supply and DTC stationery look different on a dashboard. The two halves of the category run
on different metrics, and good ecommerce architecture treats them that way. Here are the four. Pick the two that matter for your business.
Contract revenue as % of total
50–80% of revenue from contract customers for healthy office supply distributors
- Contract pricing infrastructure that supports the real complexity
- Customer-specific catalogs that surface only what the customer can actually buy
- SMB-friendly UX that doesn’t punish smaller-account procurement
- Quick reorder and approval workflows that match how customers actually buy
Personalization adoption rate
25–50% of orders include personalization for healthy DTC stationery brands
- Configurator UX that loads fast on mobile (where most personalization happens)
- Personalization prominent on PDP, not hidden in a tab
- Real-time preview rendering that the customer trusts
- Character counting, design validation, and “you can’t submit this” guardrails
- Personalization-aware lifecycle (because personalized orders have different fulfillment timelines)
Subscription retention (90-day)
60–75% for stationery and planner subscriptions; 70–85% for office-supply recurring orders
- Subscription onboarding that earns the second delivery
- Skip and swap flows that retain instead of cancel
- Replenishment timing calibrated to actual usage (not generic monthly)
- Active-subscriber lifecycle for stationery enthusiasts
- Recurring order rebalancing for office-supply customers as their needs change
Enthusiast repeat-purchase rate
45–65% within 12 months for stationery enthusiasts; 8–18% for gift-only buyers
- Enthusiast lifecycle tuned to drop cadence and limited-edition launches
- Pre-order priority and early-access mechanics for VIP customers
- Cross-collection recommendations (because enthusiasts collect across product lines)
- Community-aware content (because stationery enthusiasts know the brand history)
Results
Show you the money.


DTC · Magento
+51%
site revenue · first year
Overhauled Google, Microsoft, and Meta. ROAS went from 5:1 to 7:1, and a Reddit test added $123K on its own.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are forty agencies pitching you. Here’s the honest version of what each path actually looks like for an office supplies or stationery brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA strategist and account lead. Your B2B-vs-DTC mix, your personalization or punchout requirements, and the numbers that matter.
Step 02
Free site audit
Storefront, B2B portal, configurator, subscription portal, and lifecycle. Audited in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on PDP, personalization UX, B2B portal, and subscription onboarding before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If office supplies & stationery isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)






























