RMG | Restaurant & Foodservice Supply FAQ

Question 1

Can you handle our ERP integration?

Accepted Answer

Yes. NetSuite, Microsoft Dynamics, Infor, Aptean, and the broadline-specific systems. We’ve built integrations across the major foodservice-distribution ERPs. Real-time catalog, price files that change daily on commodities, inventory by DC and route, credit status, and order and invoice data flowing both directions. Perishable pricing and pack/size complexity are the edge cases most connectors miss, so we build the sync logic to handle them rather than hoping.

Question 2

Do you build customer-specific order guides and par levels?

Accepted Answer

Yes. The order guide is the center of gravity for foodservice B2B. Each operator reorders the same 60–150 SKUs on a weekly cadence, so we build customer-specific order guides, par-level and inventory-to-order logic, and one-tap reorder from the last few orders. Get the order guide right and reorder frequency, average orders per week, and adoption all move together.

Question 3

How do you handle delivery windows, cut-off times, and route scheduling?

Accepted Answer

Cut-off times, delivery windows, and route-day logic are built into the checkout, not bolted on. Operators see the real next-available delivery for their route, cut-off countdowns before the truck loads, and minimum-order thresholds by route, with confirmation and ready-by communication. When the ordering flow matches how routes actually run, you stop losing orders to the phone at 4:55pm.

Question 4

What about out-of-stocks and substitutions on perishables?

Accepted Answer

Fill rate is the number that decides whether an operator trusts the digital channel, and perishables make it hard. We build real-time inventory by DC, pre-order substitution preferences, at-checkout substitution acceptance, and proactive out-of-stock communication before the truck leaves, not a surprise on the invoice. Substitution acceptance and returns/credit workflows recover the cases where something still goes wrong.

Question 5

Do you support multi-location chains and group ordering?

Accepted Answer

Yes. Multi-unit operators, franchise groups, and GPOs run on account hierarchies: corporate manages catalogs, pricing, and budgets while each location orders against its own par levels and delivery route. We build multi-location hierarchies, location-level approvals and spend controls, and roll-up reporting, plus punchout (cXML/OCI) and GPO contract pricing for the enterprise accounts that require it.

Question 6

What platforms do you build foodservice-B2B on?

Accepted Answer

Adobe Commerce, BigCommerce B2B, and Shopify Plus B2B, plus headless when catalog scale, daily price files, or deep ERP integration justify it. We pick based on your DC network, catalog and pack complexity, and account requirements, not on a default. If you’re replatforming off a legacy distribution portal that “only kitchen managers who already know the SKU can use,” you’ll get an honest recommendation either way.

Question 7

We have a stalled portal rebuild. Can you take it over?

Accepted Answer

Yes. Rescue work is one of our engagement models, and stalled foodservice-portal builds are common. We start with an honest audit of what’s salvageable versus what needs rebuilding, stabilize the critical paths (ERP sync, order guides, delivery-window logic, fill-rate accuracy), then get you back to shipping. No blame, no rip-and-replace by reflex; we keep what works and fix what’s actually blocking adoption.

Question 8

Will kitchen managers actually order online instead of calling?

Accepted Answer

That’s the metric that decides whether the project succeeded, and it’s exactly what we design for. Adoption moves on three things: mobile-first UX faster than calling the DSR (a kitchen manager ordering at 11pm on a phone, one-handed), order guides and one-tap reorder for the SKUs each operator buys every week, and DSR enablement so reps push the portal instead of protecting the phone order. Healthy distributors run 40–65% of operator accounts on the digital channel.

Question 9

Can you work with our existing sales reps (DSRs)?

Accepted Answer

Yes, and DSR enablement is how the portal actually gets adopted. The portal succeeds when reps champion it instead of protecting phone orders, so we build rep-assisted ordering, order-guide management tools, CRM integration, account dashboards, and commission infrastructure so reps still get credit for digital orders. Self-service absorbs the repeat reorders that eat a DSR’s morning, freeing them for menu consulting and new-account selling only a human does.

Comparison criteria	RMG	Distribution ERP’s “ordering app”	Big SI / consultancy	DTC agency doing B2B as side work
Vertical fluency	Foodservice B2B commerce, end-to-end	Foodservice-native, ecommerce-light	Industrial-adjacent, spread thin	Generalist B2B ecommerce agency
Modern UX and mobile design	Mobile-first, built for the line	Functional, not modern	Yes, at premium retainer	Sometimes
ERP & price-file integration depth	NetSuite, Dynamics, Infor, Aptean: daily price files	Native (it’s their ERP)	Strong, but slow	Sometimes
Order guides & delivery-window logic	Order guides, par levels, route-day cut-offs	Yes. It’s what they know	Sometimes	Generalist B2B templates
Speed to first commit	2–3 weeks	60–90 days of configuration	90–120 days of decks	30 days
Engagement model	Tiered: build, scale, or rescue	Tied to ERP license forever	Multi-year retainer	Project or retainer

Built for a
kitchen that
never waits.

“Just add my
usual to
Thursday.”

A portal 15% of operators use, while 85% still call, text, or fax the DSR their standing order

Order guides that exist in the ERP but never made it into a checkout an operator can reorder from in ten seconds

Cut-off times and delivery windows that live in the DSR’s head, so orders come in at 4:55pm for a truck that already loaded

Out-of-stocks on perishables that the operator only discovers when the wrong case shows up on the invoice

Multi-unit and franchise groups forced through a UX built for a single independent restaurant

Mobile UX that wasn’t designed for a line cook checking pars between the lunch and dinner rush

ERP and price files that “mostly sync”, until a commodity price moves overnight and the operator sees yesterday’s cost

A digital channel stuck at 10% of revenue when peer distributors are running 30–50%

Every service that makes
operators stop calling the DSR.

Customer-specific order guides and one-tap reorder. Mobile-first from kickoff.

Real-time inventory, route-day cut-offs, and substitutions, not three separate systems.

Reps champion the portal because it makes them faster.

Local SEO, menu-driven content, and multi-unit ABM.

Foodservice supply ecommerce
runs on four numbers.

Operator account adoption rate

Order-guide reorder frequency

Fill rate & substitution accuracy

Digital channel share

Show you the money.

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to this story.

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30-min
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30 days

Get them out
of the way.

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Built for a kitchen that never waits.

“Just add my usual to Thursday.”