- Industries
- B2B & Wholesale
- Wholesale & Distribution
Wholesale that
ships at
pre-book pace.
ships at
pre-book pace.
Adobe Commerce, BigCommerce B2B, and Shopify Plus B2B, for wholesale brands. Built around retailer reorder rate and rep productivity.
Avg. retailer portal adoption lift
+23pts
We’ve seen your pre-book
“Just send them
the line sheet.”
the line sheet.”
That sentence has been the answer at your company since 2007. Every pre-book season your reps email Excel files. Every showroom appointment ends with a marked-up PDF. Your portal exists; it just isn’t where the orders happen.
A wholesale portal that 25% of retailers use, while 75% still order through reps and email
Portal adoption is the metric that decides whether the wholesale platform succeeded. Mobile UX, quick reorder, and sales-rep enablement are what actually move it.
Line sheets your team rebuilds in Excel every season because the portal can’t render them properly
Line-sheet-to-portal workflows (retailers see what looks like a line sheet, ordered the way they expect) are the entire point. If buyers don’t recognize the format, they don’t convert.
Pre-book windows that close before half your retailers have placed orders
Mobile-capable, offline-capable, and rep-enabled portals extend the window without extending the deadline. Calendars stop being a war room.
ATS (Available to Sell) data that’s “real time” except when it isn’t, and then you oversell
Separate ATS pools for pre-book vs at-once, real-time inventory bridged to ERP, and SKU-level integrity: oversells are a data architecture problem, not a customer service problem.
Retailers asking for retailer-specific assortments that nobody on your team knows how to set up
Customer-specific catalogs, pricing tiers, size-run and color-run rules, minimums and MAP enforcement: all core wholesale architecture, none of it edge-case.
A sales rep tool that’s been “in development” for two years and reps just use NuORDER instead
Mobile-first, offline-capable, commission-integrated rep tools (that beat the NuORDER experience instead of trailing it) are why reps champion the portal instead of bypassing it.
EDI integration with two retailers, manual orders for the other 40
X12 850, 855, 856, 810 (plus partners like SPS Commerce) are integration work, not consulting projects. Most wholesale brands’ EDI roadmap is a backlog because nobody scoped it as a productized capability.
A digital channel that captures 18% of wholesale revenue when it should be 50%
The leaders run digital wholesale share at 50%+; the median runs 20–25%. The gap is a portal-adoption, EDI, and rep-dynamic problem, not a homepage redesign.
Every service, reframed for wholesale
Every service that makes retailers
stop emailing your reps.
Every service that makes retailers
stop emailing your reps.
Wholesale ecommerce isn’t B2C with a buyer login. Every service below is reframed around the four numbers wholesale brands actually run on: sell-in volume, retailer reorder rate, portal adoption, and rep productivity.
01 · Retailer portals & pre-book
Line sheets in the portal. Ordered the way buyers expect.
Where the season’s sell-in actually happens.
Adobe Commerce, BigCommerce B2B, Shopify Plus B2B
Pre-book + at-once, separate ATS
Line-sheet portal view
Retailer catalogs + pricing tiers
Size-run, color-run, pack ordering
Minimums, MAP + authorized retailers
02 · Rep, showroom & trade show
Mobile-first, offline-capable, commission-integrated.
Where the rep finally has a tool that doesn’t slow them down.
Trade show + road sales tools
Offline order entry
Account intel + quick-quote
Showroom check-in + appointments
Commission tracking
Co-op asset portals
03 · ERP, EDI & fulfillment
X12 850 / 855 / 856 / 810, with Amazon Vendor, Target, REI, Dick’s.
Where the order leaves the system and the math has to work.
ERP integrations
EDI: X12 850, 855, 856, 810
Drop-ship orchestration
ATS across warehouses + DCs
PIM + catalog management
Multi-currency + international
04 · Retailer marketing & co-op
Brand asset portals, co-op management, authorized-seller logic.
Where the brand keeps consistency at retail.
Brand asset portals
Co-op program + budget tracking
Authorized seller management
Product launches + pre-launch
Retail associate training
DTC + wholesale reporting
The four-number math
Wholesale ecommerce runs on
four numbers.
four numbers.
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the wholesale model works. Here are the four, and how we move each one.
Pre-book sell-in volume
Pre-book represents 50–75% of seasonal wholesale revenue for healthy brands
- Line-sheet-to-portal workflows that retailers actually navigate without help
- Pre-book windows extended through better portal accessibility (mobile, offline-capable)
- Retailer-specific assortments that surface only relevant inventory
- Sales rep enablement that compresses the rep’s prep-and-pitch time
- Trade show and showroom tools that capture orders in real time, not at follow-up
Retailer reorder rate (at-once)
At-once represents 25–50% of seasonal wholesale revenue for healthy brands
- Real-time ATS inventory surfacing for at-once business
- Quick reorder workflows tied to retailer’s previous purchases
- Fill-in and replenishment notifications when retailers are running low
- Drop-ship orchestration for retailers that want at-once-style fulfillment
- At-once-specific pricing and minimums that don’t punish smaller orders
Portal adoption rate
35–60% of retailer accounts using the digital portal for healthy wholesale brands
- Onboarding workflows for retailers migrating from email / phone ordering
- Sales rep enablement that makes reps champion the portal instead of bypass it
- Mobile UX that matches how retailers actually buy (slow store hours, on phones)
- Quick reorder and saved-cart logic that beats the speed of calling the rep
- Portal value-adds (educational content, early access, brand assets) that earn the login
Rep productivity
1.4x–2.2x productivity lift when reps move from email / Excel to modern rep tools
- Mobile rep tools that work in showrooms, trade shows, and the field
- Pre-loaded customer history, assortment recommendations, and pricing
- Quote-to-order workflows that don’t require email follow-up
- Account-level intelligence so reps know which retailers need outreach
- Commission tracking that doesn’t punish reps for portal-driven orders
Results
Show you the money.
B2B · Magento
+100%
new B2B registrations
A complex B2B catalog with dealer pricing tiers, replatformed without breaking a single integration. New account registrations doubled.
B2B · Lead generation
+75%
inbound leads
A national material handling and forklift dealer, with inbound leads up 75%.
- View case study: Crispi case study
B2B · Adobe Commerce
-18%
return rate
Replatformed onto Adobe Commerce. Zero broken dealer integrations. The reps just noticed it got faster.
Read case study
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are forty agencies and three SaaS vendors pitching you. Here’s the honest version of what each path actually looks like for a wholesale-primary brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior strategist
and a B2B-experienced engineer on the first call. Promise.
Step 01
30-min
discovery callA strategist, B2B engineer, and account lead. Your ERP, your EDI base, your rep structure, the numbers that matter.
Step 02
Free site audit
Portal, line-sheet workflow, ERP, EDI, pre-book architecture: audited in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on rep tools, portal UX, and line-sheet workflow before the ERP and EDI work begins.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If wholesale isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)