- Industries
- Fashion & Apparel
Apparel that
earns its
price tag.
earns its
price tag.
Shopify Plus, BigCommerce, and headless, for DTC and hybrid apparel brands. Built around return rate and full-price sell-through.
Avg. return-rate drop
-7pts
We’ve seen your PDP
“But the lookbook tested great.”
Your last agency made you a moodboard. You needed a store. We’ve seen this movie. (We’ve seen the moodboard, too.)
A 38% return rate that "everyone in apparel just has to live with"
You don’t. Fit predictors, accurate review surfacing, and PDP copy that sets real expectations pull 2–7 points back.
PDPs that look gorgeous and convert at 1.2%
Six figures on the lookbook shoot. Three of the photos at 600px wide. Size info two clicks below add-to-bag.
Drop-day creative that’s lit on Instagram and dead on the storefront
The post hits, the storefront hangs, the checkout asks for a phone number twice. Drop architecture is its own discipline.
Wholesale buyers and DTC shoppers in the same checkout
It’s not working for either of them. Hybrid apparel brands need a B2B path that coexists with DTC, not a bolted-on portal the reps refuse to use.
Returning customers who come back, browse, and leave
Nothing on the homepage acknowledges they’ve ever been here before. Lifecycle and personalization fix that before discounting does.
A "rebrand" from your last agency that costs a point of conversion every quarter
Beautiful, on-brand, and bleeding revenue. We rebuild the design system around the commerce math, not the other way around.
Every service, reframed for apparel
Every service that touches
the second purchase.
Every service that touches
the second purchase.
Apparel ecommerce isn’t general ecommerce in a nicer typeface. Every service below is reframed around the four numbers fashion brands actually run on.
01 · Storefront & PDP
PDPs that earn the AOV you charge.
Where the AOV gets made or lost.
Shopify Plus, BigCommerce, headless
PDPs built around fit, fabric, and finish
Size guides, fit predictors, review surfacing
Bundle, kit, and outfit-builder modules
Mobile-first PDP layouts
02 · Lifecycle & retention
The second-purchase math, taken seriously.
Where the second purchase happens.
Welcome + post-purchase for apparel cycles
Replenishment, restock, drop-notification flows
Wishlist-to-purchase + abandoned-bag flows
VIP and loyalty for apparel repeat behavior
SMS for drop days, restocks, promotions
03 · Paid media & creative
Drop-day launch, sustain, sell-through.
Where new buyers come from. And where the budget goes to die.
Paid social for apparel discovery and conversion
Paid search + Shopping for high-intent
Static, motion, UGC at apparel cadence
Drop-day campaign architecture
Influencer-supported paid
04 · Design, brand & systems
Design systems that scale across seasons.
Where the brand becomes a storefront instead of a slide.
Brand identity refinement
Design systems that scale across seasons
Email and ad creative at apparel cadence
Landing page design for campaigns and drops
Editorial and lookbook design that converts
The four-number math
Fashion ecommerce
runs on four numbers.
runs on four numbers.
Everyone has a dashboard. Almost nobody designs around the numbers that
actually matter for an apparel P&L. Here are the four, and how we move each one.
AOV
$85–$140 for contemporary DTC apparel
- Bundle, kit, and outfit-builder modules at the PDP
- Cross-sell logic in the cart that’s actually relevant
- Free shipping thresholds calibrated to the math, not the vibe
- Pre-purchase try-on and fit-finder flows that anchor higher carts
Sell-through rate
60–75% by end of season for healthy apparel brands
- Drop-day launch architecture that compresses the conversion window
- Restock and wait-list flows that capture demand before markdown
- Editorial PDP storytelling that justifies full-price purchase
- Size-curve intelligence feeding back into merch planning
Return rate
25–35% within 12 months for healthy apparel DTC
- Fit predictors and size-recommendation flows on real customer data
- Review surfacing that emphasizes fit, not just aesthetic feedback
- PDP imagery and copy that sets accurate expectations before purchase
- SKU-level returns dashboards so merch can act on the problem styles
Repeat purchase rate
30% within 12 months for healthy apparel DTC
- Lifecycle flows that arrive at the right second-purchase moment
- Loyalty mechanics built on apparel repeat behavior, not generic points
- Email and SMS calibrated to drop cadence, not blanket weekly sends
- VIP and early-access programs that earn the second purchase first
Results
Show you the money.
- View case study: Evelyn & Arthur case study
DTC · Shopify Plus
+34%
AOV
An established apparel brand replatformed to Shopify Plus without losing a single SKU or SEO ranking, and lifting average order value in the process.
Read case study 
DTC · Magento
3x
revenue · 12 months
A plus-size apparel brand whose revenue tripled inside twelve months.
DTC · Shopify Plus
2.4x
faster page loads · zero SEO loss
Replatformed an aging custom site to Shopify Plus without losing a single SKU or SEO ranking.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are sixty agencies pitching you. Here’s the honest version of what each path actually looks like for an apparel brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA senior strategist and an account lead. Your brand, your drop cadence, the four numbers that matter.
Step 02
Free site audit
Five days. Written audit of your storefront, lifecycle, and paid creative. Yours either way.
Step 03
Scoped
proposalPlatform rec, scope, timeline, fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysSomething real ships before the next drop.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If fashion isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)