- Industries
- Sporting Goods & Outdoor
Nobody buys
one piece
of gear.
one piece
of gear.
Shopify Plus, BigCommerce, and headless, for outdoor and sporting goods brands. Built around dealer sell-through and the second season.
Avg. dealer portal
+24%
We’ve seen your dealer portal
“Just send us the
order in an Excel.”
order in an Excel.”
Your dealer team has typed that sentence twice today. Your CFO has watched the margin it costs. Your last agency made the consumer site prettier and didn’t touch the channel that actually moves the volume.
A dealer portal built in 2014 that still does the work, badly
Most outdoor dealer portals are directories with a login. Dealer portals should make reordering frictionless, not punishing: pricing tiers, pre-book, at-once, real-time stock, marketing co-op.
PDPs that look like Instagram and convert technical buyers at 0.6%
Technical buyers don’t convert on lifestyle imagery. They convert on spec sheets, lab data, drop tests, and material composition. Surfaced where they can drive purchase.
Spec sheets, lab data, drop tests, and material composition treated like an afterthought
Most outdoor brands keep this in PDFs nobody reads. We treat it as core PDP content with its own architecture and update cycle.
Sized gear with a return rate nobody designed to prevent
Technical fit isn’t fashion fit. Climbing shoes, ski boots, cycling kit, base layers: each needs its own fit infrastructure, plus cross-brand sizing references for inconsistent standards.
Dealers ordering through email and spreadsheets because the B2B site is too slow to use
When the portal is painful, your sales team becomes the portal. Adobe Commerce, BigCommerce B2B, and Shopify Plus B2B all do this right when built right.
Seasonal traffic compression that quietly degrades the consumer site every peak
Snow buy, summer water, fall hunt, spring cycling. The calendar runs your traffic. Performance architecture and seasonal campaign systems are scoped separately from the base build.
A wholesale catalog updated quarterly when product moves weekly
Wholesale catalogs should sync with merch data. Adobe Commerce → NetSuite → dealer portal as one product surface, not three.
DTC and dealer running on two different systems that don’t talk to each other
The dual-channel architecture decision (one platform vs. two, shared data vs. siloed) is one of the most expensive in this category. We have a real opinion rather than a default answer.
Every service, reframed for outdoor
Every service that touches
dealers and technical buyers.
Every service that touches
dealers and technical buyers.
Sporting goods and outdoor isn’t general ecommerce with mountain photography. Every service below is reframed around the four numbers outdoor brands actually run on: dealer sell-through, technical-buyer conversion, return rate on sized gear, and second-season purchase.
01 · Storefront & technical content
PDPs designed for the spec-reader, not the scroller.
Where the technical buyer makes the call.
Shopify Plus, BigCommerce, Adobe Commerce, headless
Spec sheets + lab data PDPs
Performance content systems
Sizing tools for technical gear
Reviews + athlete testing
Dealer locator + real-time stock
02 · Dealer portals & B2B
Pre-book, at-once, marketing co-op, built right.
Where the wholesale channel actually lives.
Dealer portal builds
Dealer pricing + discounts
Bulk + pre-book ordering
Pre-season ordering workflows
ERP + inventory integrations
Marketing co-op portals
03 · Paid media & seasonal campaigns
Snow buy, summer water, fall hunt, spring cycling.
Where new customers come from. Especially in the right season.
Paid social for outdoor discovery
Paid search + Shopping
Performance creative production
Seasonal campaign architecture
Marketplace ads
YouTube + demand-gen
04 · Lifecycle & retention
Replenishment, ambassador, and the snow → spring → summer cycle.
Where the second season happens.
Welcome + post-purchase flows
Replenishment flows for consumables
Seasonal re-engagement cycles
VIP + loyalty mechanics
Pro deal + ambassador programs
Wishlist + gift-the-gear flows
The four-number math
Outdoor ecommerce runs
on four numbers
on four numbers
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the outdoor model works. Here are the four, and how we move each one.
Dealer sell-through
70–85% by end of season for healthy outdoor wholesale
- Dealer portals that make reordering frictionless, not punishing
- Pre-book and at-once ordering tools that improve forecast accuracy
- Real-time stock visibility for dealers placing fill-in orders
- Sales rep enablement that compresses time from inquiry to order
- Marketing co-op portals that protect brand consistency at retail
Technical-buyer conversion
1.2–2.8% session-to-purchase for technical outdoor PDPs
- Spec sheets, lab data, drop testing, and water column ratings prominent on PDP
- Comparison tools for similar products at different performance tiers
- Athlete and ambassador testing surfacing alongside reviews
- Trust signals (warranty, repair program, lifetime guarantee) at the right scroll moments
- Detailed material composition and construction information that converts the spec-reader
Return rate on sized gear
18–30% for online sized outdoor gear, depending on category
- Fit and sizing tools for technical gear (climbing shoes, ski boots, cycling kit, base layers)
- Cross-brand sizing references for categories with inconsistent standards
- On-body or in-use visualization where it makes sense
- Honest material, fit, and finish communication that prevents disappointment-driven returns
- Returns dashboards that surface SKU-level fit problems to product teams
Second-season purchase rate
25–40% within 12 months for healthy outdoor DTC
- Seasonal re-engagement flows tuned to category cycles (snow buyers → spring transition gear)
- Replenishment flows for consumables (socks, base layers, repair-and-replace items)
- Pro deal and ambassador programs that earn evangelism
- VIP and loyalty mechanics for category repeat behavior
- Cross-category recommendations (climbing → trail running → cycling) that reflect real journeys
Results
Show you the money.
DTC · CRO
+28%
conversion
Impact protection for mountain biking, baseball, and soccer. Conversion rate up 28%.
- View case study: Crispi case study
B2B · Adobe Commerce
-18%
return rate
Replatformed onto Adobe Commerce. Zero broken dealer integrations. The reps just noticed it got faster.
Read case study
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are forty agencies pitching you. Here’s the honest version of what each path actually looks like for an outdoor brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA strategist and account lead who learn your brand, your DTC-vs-dealer mix, and the numbers that matter most.
Step 02
Free site audit
A written audit of your storefront, dealer portal, technical content, and lifecycle, in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, and pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysPeak season doesn't wait. Quick wins on PDP, technical content, and dealer portal land before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If outdoor isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)