RMG | Eyewear FAQ

Question 1

Do you build prescription entry and PD measurement flows?

Accepted Answer

Yes, and it’s usually the highest-leverage work on an eyewear site. Guided Rx entry (OD/OS, SPH, CYL, AXIS, ADD) that explains itself, prescription photo upload with OCR, saved prescriptions on the customer account, and photo- or card-scale PD measurement so pupillary distance stops being a required field with no way to fill it. Prescription entry is where eyewear carts die; we treat it as a conversion surface, not a form.

Question 2

Can you actually lift our prescription attach rate?

Accepted Answer

Usually, yes. Rx attach is the difference between selling a frame and selling an order worth two to three times as much, and most sites lose it inside the lens step. We rebuild the flow around plain-language Rx entry, PD measurement, lens recommendations tied to the actual prescription, and pricing that stays visible as options are added. The free site audit gives you a realistic range for your catalog and customer mix before you commit to anything.

Question 3

Do you build lens configurators?

Accepted Answer

Yes. Lens type (single vision, progressive, readers, non-Rx), index, coatings, tints, polarization, photochromic, and blue-light options. Configured on mobile without a 40-option wall. The hard parts are guidance, live pricing, upgrade framing, and passing a clean, manufacturable order to the lab. We build configurators as production systems tied to fulfillment, not as portfolio pieces.

Question 4

Can you handle virtual try-on and home try-on?

Accepted Answer

Yes. Both, where they earn their keep. Virtual try-on only reduces returns if it renders true-to-scale against the customer’s real face width, so we integrate it as a fit tool tied to the purchasable SKU and pair it with frame measurements (lens width, bridge, temple) and face-shape guidance on the PDP. Home try-on is an operations problem as much as a storefront one: box selection, inventory reservation, return logistics, and the conversion flow that turns a try-on box into an Rx order.

Question 5

Do you handle vision insurance, HSA/FSA, and reimbursement?

Accepted Answer

Yes. In-network integrations where they exist, out-of-network reimbursement flows with itemized receipts customers can actually submit, HSA/FSA card acceptance, and eligible-item handling at checkout. Most eyewear sites bury all of this in a footer link and lose the order; we surface benefits and payment options in the flow, at the moment the customer is deciding whether they can afford the lens upgrade.

Question 6

Can you handle contact lens prescription verification and compliance?

Accepted Answer

Yes. Prescription capture, expiration handling, and doctor verification workflows (including the passive-verification path and the record-keeping that goes with it) plus per-eye, multi-box ordering and auto-replenishment. To be clear about the division of labor: your counsel signs off on the policy, and we build the workflow, audit trail, and integrations that hold up to it.

Question 7

Do you integrate with our lab, LMS, and ERP?

Accepted Answer

Yes. Lens orders have to leave the site in a form the lab can actually cut. We build the order routing, prescription and lens-spec mapping, job status sync, and the ERP integration behind it (NetSuite, SAP, Acumatica, Microsoft Dynamics) for inventory, pricing, and fulfillment. The edge cases are the work: remakes, partial shipments, frame-to-lens split fulfillment, and warranty replacements.

Question 8

Do you only work on Shopify Plus?

Accepted Answer

No. Shopify Plus is a common fit for eyewear, and we also build on BigCommerce, Adobe Commerce, and fully headless setups. Eyewear pushes on variants, configuration, and prescription data harder than most categories, so we recommend the platform around your catalog depth, lens configuration needs, and lab and ERP integrations, not around what we happen to prefer. The scoped proposal spells out the recommendation and the reasoning.

Question 9

How long does a typical eyewear build take?

Accepted Answer

It depends on scope, but you’ll see something real fast: first wins on the prescription flow, PDP fit modules, and lens configurator inside 30 days, with most full eyewear builds landing in the 3–6 month range. Try-on integration, insurance and reimbursement flows, and lab or LMS work add time; a focused DTC sunglasses storefront moves faster. We scope it precisely in the free site audit before kickoff, so the timeline isn’t a guess.

Comparison criteria	RMG	Optical-software vendor	Generalist ecommerce agency	Brand-first creative agency
Vertical fluency	Eyewear commerce, storefront to lab	Knows optical, thinks like a plugin vendor	Same playbook every vertical	Beautiful lookbook, broken lens step
Prescription & PD flow	Guided Rx entry + PD measurement, built to convert	Their form, their way, no redesign	Off-the-shelf app	Not their scope
Virtual & home try-on	Fit tool tied to the purchasable SKU	Bundled module, take it as-is	Widget dropped on the PDP	Pretty demo, not true-to-scale
Lens configurator	ThreeKit, Cylindo, and custom production builds	Fixed option tree	Generic templates	Mockups only
Benefits, HSA/FSA & reimbursement	Surfaced in the flow, itemized receipts included	Sometimes	Rarely	A footer link
Lab, LMS & ERP integration	NetSuite, SAP, Acumatica, Microsoft Dynamics	Their stack only	Sometimes	Someone else’s problem
Engagement model	Tiered: build, scale, or rescue	License + implementation fee, forever	Project or retainer	Project, then they’re gone

The money is
in the lens,
not the frame.

“I’ll come back with
my prescription.”

A prescription form that asks for SPH, CYL, AXIS, and ADD with no explanation of any of it

PD as a required field with no way to measure it and no idea what it is

Virtual try-on that’s a marketing widget instead of a fit tool

Lens width, bridge, and temple buried in a spec table three taps down

A lens configurator with forty options, no guidance, and no visible price until the end

Insurance, HSA/FSA, and out-of-network reimbursement treated as a footer link

Contact lens prescription verification bolted on and quietly shaky

A prescription that expires in 12 months and a lifecycle program that never mentions it

Every service that gets the prescription,
the lens, and the second pair right.

Fit answered before the box ships.

The four screens where eyewear carts die.

Frame discovery, then the prescription follows.

The prescription expires. The system should know.

Eyewear ecommerce runs
on four numbers.

Prescription attach rate

Return rate (fit-driven)

Lens AOV

Second-pair / repeat rate

Here are your other options.

There’s a lot more
to this story.

Here's what happens
after you fill out the form.

30-min
discovery call

Free site audit

Scoped
proposal

First wins inside
30 days

Get them out
of the way.

If eyewear isn't the only fit, try these.

Let's audit your storefront.

The money is in the lens, not the frame.

“I’ll come back with my prescription.”