RMG | Health & Wellness FAQ

Question 1

Do you work with subscription platforms specifically?

Accepted Answer

Yes. We build and optimize on Recharge, Skio, Smartrr, and Bold, and for supplement and wellness brands we treat the subscription portal as a storefront in its own right, not an afterthought bolted onto checkout. Replenishment is the whole model, so the portal gets the same design and engineering attention as the PDP.

Question 2

Can you actually move subscription retention?

Accepted Answer

Yes. It’s the number wellness lives or dies on, and recent engagements have lifted 90-day subscription retention by an average of +12pts. We get there by fixing the three things most agencies never touch: onboarding that earns the second shipment, portal UX that makes managing easier than cancelling, and active-subscriber lifecycle with pre-cancellation save flows. When the cancel button is one click and skip is three menus and a confirmation, every churn cohort tells you what happened. We rebuild the portal so it doesn’t.

Question 3

Do you understand the claims environment we operate in?

Accepted Answer

Deeply. The claims environment is its own discipline, not bad luck. Most agencies treat Meta disapprovals and ad rejections as random when they’re structural. We build claims-aware creative and PDPs from the start: claims, dosage, and ingredient fluency surfaced correctly on the page, and paid creative built to hold up to platform review instead of getting flagged on every flight. It’s baked into our creative and PDP scope, not bolted on after the rejection email.

Question 4

Do you do stack-builder or protocol-builder modules?

Accepted Answer

Yes, and we ship them, not just design them. We’ve seen the stack- or protocol-builder the brand team designed in Figma that engineering quietly never shipped. We build design and engineering as one workstream, so the module actually goes live, with cart and cross-category logic that follows real protocol design (sleep → recovery), not algorithmic sludge. Done well, protocol and stack AOV lands 1.6x–2.2x single-product AOV.

Question 5

Do you help with FDA structure/function claims, GMP, or other regulatory requirements?

Accepted Answer

We’re not your regulatory counsel, but we build the storefront and creative so they respect the rules. That means structure/function claim language handled correctly on PDPs and in ads, substantiation and disclosures architected into the page rather than buried in a footer, and creative built to survive platform review. You bring the regulatory and GMP guidance; we make sure the claims architecture across your site and paid media holds up to it.

Question 6

Do you work with supplements specifically, or also functional foods, beverages, and fitness?

Accepted Answer

Both. Supplements and vitamins are the core, but the same four-number math (second-order conversion, replenishment, protocol AOV, and subscription retention) drives functional foods, beverages, and fitness brands too. The replenishment-and-routine model is what we design around, so if your category runs on the second purchase and the subscription, we’re built for it regardless of the exact SKU.

Question 7

Do you do photography, video, or brand naming?

Accepted Answer

We do creative (claims-aware static, motion, and UGC at wellness cadence) plus email and ad creative, landing pages, educational content systems, and brand identity refinement. We do not do brand naming, and we’re straight about that: identity refinement sharpens what you already have, it doesn’t invent a name from scratch. If naming is what you need, we’ll point you to the right partner.

Question 8

How quickly can we launch?

Accepted Answer

It depends on scope, but you’ll see something real fast: first commit inside 30 days, with most full wellness builds landing in the 3–6 month range. Stack and protocol builders, subscription infrastructure, and complex multi-channel add time; a focused PDP or storefront rebuild moves faster. We scope it precisely in the free technical scope before kickoff, so the timeline isn’t a guess.

Comparison criteria	RMG	Wellness "growth" agency	Brand-first creative agency	In-house team
Vertical fluency	Wellness commerce, end-to-end	Deep on Meta + Klaviyo, light on platform	Deep on brand, light on commerce	Deep on your brand only
Subscription expertise	Recharge, Skio, Smartrr, Bold + portal UX	Klaviyo flows, rarely the portal	Not their problem	Whoever owns Recharge today
Compliance + claims fluency	Built into creative + PDP scope	Sometimes	Rarely	Whoever owns regulatory
CAC payback / LTV focus	Architecture-level, not just channel	Channel-level only	Brand-level only	Whoever runs finance
Platform depth	Shopify Plus, BigCommerce, headless	Whichever the founder picked	Whatever they used last	One platform, internal only
Engagement model	Tiered: build, scale, or rescue	Channel-by-channel retainer	Project, then gone	Salary + benefits forever

Wellness that
earns the
second order.

“I’ll just buy
when I run out.”

Subscription churn that quietly drags LTV under CAC every cohort

First-order customers who never come back because the post-purchase flow assumed they would

PDPs that bury claims, dosages, and ingredients three taps below the hero image

Subscription portals that make cancelling easier than skipping

A stack-builder or protocol-builder module the brand team designed and engineering never shipped

Paid social creative that keeps getting flagged or rejected

A site that loads in 4 seconds and the bounce rate is people who left during it

Every service that touches
the second purchase.

PDPs designed around routine, not just photography.

Subscription as a discipline, not a checkbox.

Acquisition at beauty’s creative cadence.

Component systems that scale across regimens.

Wellness ecommerce
runs on four numbers.

Second-order conversion

Subscription retention (90d)

Protocol / stack AOV

Subscription retention (90-day)

Show you the money.

Here are your other options.

There’s a lot more
to this story.

Here's what happens
after you fill out the form.

30-min
discovery call

Free site audit

Scoped
proposal

First wins inside
30 days

Get them out
of the way.

If wellness isn't the only fit, try these.

Let's audit your storefront.

Wellness that earns the second order.

“I’ll just buy when I run out.”