RMG | Pet Supplies FAQ

Question 1

Do you work with subscription platforms specifically?

Accepted Answer

Yes. Recharge, Skio, Smartrr, Bold. We treat the subscription portal as a storefront in its own right, not a plugin. Most agencies stop at Klaviyo flows. We don’t.

Question 2

Can you actually move subscription retention?

Accepted Answer

Yes. It’s one of the four numbers we design around. Recent pet engagements have lifted 90-day subscription retention by an average of +14pts, and we get there by fixing the three things most agencies never touch: onboarding that earns delivery two through transition support, portal UX that makes managing easier than cancelling, and active-subscriber lifecycle with pre-cancellation save flows. Klaviyo flows alone don’t move retention. Skip, swap, and add-a-pet flows that retain instead of inviting cancellation do.

Question 3

Do you handle multi-pet account architecture?

Accepted Answer

Yes, and it’s where a lot of pet AOV quietly leaks. We build multi-pet account architecture with separate profiles, separate cadences, and one household, plus “add a pet” subscription flows that don’t force a re-signup. Done well, multi-pet households run 1.7x–2.3x single-pet AOV, because a senior dog and a kitten have different needs and the lifecycle should recognize both.

Question 4

Do you understand the claims environment for pet food and supplements?

Accepted Answer

Deeply. Pet food and supplement claims are their own discipline, not bad luck. Most agencies treat Meta disapprovals and ad rejections as random when they’re structural. We build claims-aware creative and PDPs from the start: ingredient, sourcing, and feeding claims surfaced correctly on the page, and paid creative built to hold up to platform review instead of getting flagged on every flight.

Question 5

Do you do pet photography or video?

Accepted Answer

Not in-house. We’re an engineering and commerce team, not a studio. But we build the systems that make your imagery work: ingredient and feeding-guide PDP modules, transition and life-stage video on the page, and UGC surfacing. We partner with your photographer or production team and own the integration, performance, and merch-data side so the assets actually convert.

Question 6

Do you do feeding-by-weight calculators and life-stage tools?

Accepted Answer

Yes, and we ship them, not just design them. Feeding-by-weight calculators, breed and life-stage tools, and starter-pack builders that follow how a pet parent actually shops. The hard part is wiring them to real catalog and subscription data so the recommendation maps to a purchasable plan, not a vanity widget that “is on the roadmap.”

Question 7

Do you work with fresh, frozen, or perishable pet food?

Accepted Answer

Yes. Fresh, frozen, and perishable change the model: replenishment is timed to feeding cadence and product depletion, not a generic 30-day cycle, and the storefront has to handle cold-chain shipping windows, lead times, and arrival expectations before checkout. We design the subscription, transition content, and logistics-aware checkout around the actual product, not a dry-kibble template.

Question 8

Will our brand look like every other Shopify pet site?

Accepted Answer

No. Platform choice doesn’t dictate design. Lazy implementation does. We start from your brand and the new-pet-parent purchase, then build custom ingredient and life-stage PDPs, multi-pet account experiences, and subscription portals on top of Shopify Plus (or BigCommerce or headless). The platform is the engine; the storefront is bespoke.

Question 9

How quickly can we launch?

Accepted Answer

It depends on scope, but you’ll see something real fast: first wins on PDP, subscription onboarding, and transition content inside 30 days, with most full pet builds landing in the 3–6 month range. Multi-pet architecture, subscription infrastructure, and fresh/frozen logistics add time; a focused storefront or PDP rebuild moves faster. We scope it precisely in the free site audit before kickoff, so the timeline isn’t a guess.

Comparison criteria	RMG	Pet-specialized “growth” agency	Brand-first creative agency	In-house team
Vertical fluency	Pet commerce, end-to-end	Deep on Meta and Klaviyo, light on platform	Beautiful brand decks, broken subscription	Deep on your brand only
Subscription expertise	Recharge, Skio, Smartrr, Bold, and the portal UX	Klaviyo flows, rarely the portal itself	Not their problem	Whoever manages Recharge
Multi-pet account architecture	Built into engagement scope	Sometimes	Rarely	Whoever owns CRM
Transition / onboarding content	Designed for the first 14 days specifically	Generic welcome flow	Brand-voice content	Whoever has bandwidth
Platform depth	Shopify Plus, BigCommerce, headless	Whichever platform the founder picked	Whatever they happen to use	One platform, internal knowledge
Engagement model	Tiered: build, scale, or rescue	Channel-by-channel retainer	Project, then they’re gone	Salary + benefits forever

Earn the
second bag.
Then the tenth.

“My dog won’t
eat it.”

Subscription churn after delivery one because the dog didn’t transition well and nobody told the customer how

PDPs that bury ingredients, sourcing, and feeding guides three taps below the hero image

First-bag customers who never come back because the post-purchase flow assumed they would

A subscription portal that makes cancelling easier than pausing or swapping

Multi-pet households orphaned in single-pet account architecture

Feeding-by-weight calculators that exist on competitor sites but “are on the roadmap” on yours

Paid social creative that keeps getting flagged because nobody on the team really understands the pet-claims environment

A “loyalty program” that’s just a points balance, in a category where customers form actual relationships with brands

Every service that earns the
multi-bag customer.

PDPs designed for ingredients, feeding, and life stage.

Earning delivery two. The hardest one in pet.

Pet-claims-aware creative across Meta, TikTok, Amazon, Chewy.

Transition guides, life-stage content, vet-led education.

Pet ecommerce runs on
four numbers.

Subscription retention (90-day)

Second-bag conversion

Multi-pet AOV

CAC payback window

Show you the money.

Here are your other options.

There’s a lot more
to this story.

Here's what happens
after you fill out the form.

30-min
discovery call

Free site audit

Scoped
proposal

First wins inside
30 days

Get them out
of the way.

If pet isn't the only fit, try these.

Let's audit your storefront.

Earn the second bag. Then the tenth.

“My dog won’t eat it.”