1. Industries
  2. B2B & Wholesale
  3. Industrial Supply & MRO

B2B that
procurement
approves.

Adobe Commerce, BigCommerce B2B, and Shopify Plus B2B, for industrial supply and MRO. Built around punchout and time-to-quote.

Industrial supply Hero Image

Avg. fitment-driven Reduc.

−6pts

We’ve seen your B2B portal

“Just send a PO
to your sales rep.”

That sentence shows up in your inbox 50 times a day because the portal you spent $2M building doesn’t actually work. Your last vendor told you it was an “implementation issue.” It wasn’t. It was a wrong-platform issue.

  1. Contract pricing that’s “working” for 60% of customers and breaking silently for the other 40%

    Customer-tier, volume, SKU-specific, time-bound rules. The real complexity isn’t edge-case, it’s the baseline. The portals that “mostly work” are the ones that fail silently on the contracts that matter most.

  2. A punchout integration that activates for new customers in roughly two months

    It should be two days. cXML and OCI as productized capabilities (with pre-built Ariba, Coupa, SAP, Oracle, and Jaggaer integrations and customer-activation runbooks) compress weeks into days.

  3. Customer-specific catalogs maintained in spreadsheets and pushed manually (also: it’s 2026)

    Account hierarchies, location-specific catalogs, and PIM integration belong in the platform layer, not in a shared drive somewhere.

  4. Quote-to-cart RFQ flows that go through email because the portal can’t handle them

    Structured RFQ capture, CRM integration, and rep-assisted checkout pull non-catalog revenue out of email and into the system of record.

  5. An ERP integration that “mostly works”: except when it doesn’t, and orders get lost

    Product, inventory, pricing, order, customer, accounting, bidirectional. NetSuite, SAP, Acumatica, Microsoft Dynamics, Epicor, Infor. “Mostly works” isn’t a B2B standard.

  6. Search and discovery that returns 4,000 SKUs for “ball bearings” with no way to narrow by spec

    Industrial-scale faceted search, spec filtering, and cross-reference lookup is its own discipline. Generic Algolia / native search at this catalog size always disappoints.

  7. Sales reps still doing manual order entry for customers who should be self-serving

    Self-service onboarding, portal UX that beats calling the rep, and rep enablement that makes the rep champion the portal. Those are the three things account adoption actually requires.

  8. A digital channel that’s 18% of revenue when it should be 40%, and nobody knows how to fix it

    The leaders in this category run digital at 35–50%+. The gap is not a UX problem. It’s a contract pricing, punchout, ERP, and sales-rep-dynamic problem. We treat all four as one workstream.

Every service, reframed for B2B industrial

Every service that touches contract revenue.

Industrial supply ecommerce isn’t B2C with a “request a quote” button. Every service below is reframed around the four numbers industrial distributors actually run on: contract revenue, account adoption, punchout activation, and time-to-quote.

01 · Storefront & contract pricing

Customer-specific catalogs and contract pricing, at real complexity.

Where account adoption gets won or lost.

  • Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless

  • Customer catalogs + account hierarchies

  • Contract pricing rules

  • Quote-to-cart + RFQ workflows

  • Approval workflows

  • Faceted search + spec filtering

02 · Punchout & ERP

cXML, OCI, and Ariba / Coupa, in days, not months.

Where the enterprise customer actually connects.

  • Punchout integration (cXML, OCI)

  • Level 2/3 transaction support

  • Real-time inventory + pricing via API

  • ERP integrations

  • PIM integration

  • EDI transactions

03 · Digital marketing for B2B

High-intent search, ABM, and technical SEO at SKU scale.

Where new accounts come from.

  • Paid search + Shopping

  • LinkedIn for decision-makers

  • Programmatic display for ABM

  • SEO for technical queries

  • Content systems for technical resources

  • Marketing automation for lead nurture

04 · Sales rep enablement

Reps champion the portal because it makes them faster.

Where digital and human sales actually meet.

  • Sales rep tools

  • Quote-to-cart for rep-assisted orders

  • CRM integration

  • Account analytics + rep dashboards

  • Commission + incentive infrastructure

  • Sales-assisted checkout

The four-number math

Industrial ecommerce
runs on four numbers.

Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether the B2B industrial model works. Here are the four, and how we move each one.

We protect it

Contract revenue as % of total

50–80% of revenue from contract customers for healthy industrial distributors

  • Contract pricing that supports real complexity (customer-tier, volume, SKU-specific, time-bound)
  • Customer-specific catalogs that surface only what the customer can actually buy
  • Account hierarchies that match real procurement structures
  • Quote-to-cart RFQ flows that capture revenue normally lost to email
We lift it

Account adoption rate

40–70% of contract accounts using the digital channel for healthy distributors

  • Self-service onboarding that doesn’t require a sales rep handoff
  • Account portal UX that’s faster than calling the rep
  • Quick reorder, approval workflows, and PO-style checkout that match how customers buy
  • Migration playbooks for accounts that have lived in email for a decade
  • Sales rep enablement that makes reps champion the portal instead of resist it
Days, not months

Punchout activation time

30–60 days for new enterprise customers on most platforms

  • cXML and OCI punchout as productized capabilities, not one-off projects
  • Pre-built integrations with Ariba, Coupa, SAP, Oracle, and Jaggaer
  • Punchout testing infrastructure that catches issues before customer activation
  • Level 2 and Level 3 transaction support pre-built
  • Customer-by-customer activation runbooks that compress weeks into days
We compress it

Time-to-quote

24–72 hours for healthy industrial distributors; longer on complex configurations

  • Self-service quote configurators for in-catalog items (zero rep involvement)
  • Quote-to-cart workflows that capture non-catalog requests with structured data
  • Sales rep tools that compress quote turnaround when reps are involved
  • Approval workflows that don’t bottleneck on customer’s procurement team
  • CRM-integrated quote tracking so nothing falls through the cracks

Results

Show you the money.

  • Tompkins

    B2B · Magento

    +100%

    new B2B registrations

    A complex B2B catalog with dealer pricing tiers, replatformed without breaking a single integration. New account registrations doubled.

  • Equipment Depot

    B2B · Lead generation

    +75%

    inbound leads

    A national material handling and forklift dealer, with inbound leads up 75%.

The big numbers

+30%

Avg. conversion rate lift within 12 months

+50%

Avg. order value lift

<1s

Page load speeds on the storefronts we build

+15%

Avg. revenue lift within 6 months

Before you RFP another vendor

Here are your other options.

There are sixty agencies and SIs pitching you. Here’s the honest version of what each path actually looks like for a B2B industrial distributor.

Comparison criteria
RMG
Big SI / consultancyMagento-only legacy shopDTC agency doing B2B as side work
Vertical fluency
B2B industrial commerce, end-to-end
Industrial-adjacent, spread across manyMagento muscle memory, behind on platformDTC playbook in a B2B wrapper
Punchout / procurement depth
cXML, OCI, Ariba, Coupa: built
Yes, but at premium retainerSometimes, often outdatedRarely
ERP integration depth
NetSuite, SAP, Acumatica, Dynamics, Epicor, Infor
Strong, but slowSingle-vendor historySometimes
Modern platform depth
Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless
Many platforms, slow to chooseMostly MagentoMostly Shopify or BigCommerce
Speed to first commit
2–3 weeks
90–120 days of onboarding30–60 days30 days
Engagement model
Tiered: build, scale, or rescue
Multi-year retainerProject + maintenanceProject

WE GOT THE WHOLE PACKAGE

There’s a lot more

to this story.

Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.

View services

The whole pitch in four steps

Here's what happens
after you fill out the form.

No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.

  • Step 01

    30-min
    discovery call

    A strategist, B2B engineer, and account lead who learn your business, your ERP, and the numbers that matter.

  • Step 02

    Free site audit

    A written audit of your B2B portal, punchout integration, ERP connection, and rep enablement, in 5 days. Yours to keep.

  • Step 03

    Scoped
    proposal

    Scope, timeline, and pricing: fixed-fee or T&M. No surprises.

  • Step 04

    First wins inside
    30 days

    Quick wins on portal UX, rep enablement, and punchout activation before month one closes.

THE QUESTIONS YOU HAVE -

Get them out
of the way.

Yes. We’ve built punchout integrations with Ariba, Coupa, SAP, Oracle, and Jaggaer, including Level 2 and Level 3 transaction support. Most platforms make punchout activation a 30–60 day exercise per customer; we treat it as a productized capability that ships in days.

Adjacent verticals

If industrial isn't the only fit, try these.

Not sure which fits?

Let's audit your storefront.

Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)

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