- Industries
- B2B & Wholesale
- Industrial Supply & MRO
B2B that
procurement
approves.
procurement
approves.
Adobe Commerce, BigCommerce B2B, and Shopify Plus B2B, for industrial supply and MRO. Built around punchout and time-to-quote.

Avg. fitment-driven Reduc.
−6pts
We’ve seen your B2B portal
“Just send a PO
to your sales rep.”
to your sales rep.”
That sentence shows up in your inbox 50 times a day because the portal you spent $2M building doesn’t actually work. Your last vendor told you it was an “implementation issue.” It wasn’t. It was a wrong-platform issue.
Contract pricing that’s “working” for 60% of customers and breaking silently for the other 40%
Customer-tier, volume, SKU-specific, time-bound rules. The real complexity isn’t edge-case, it’s the baseline. The portals that “mostly work” are the ones that fail silently on the contracts that matter most.
A punchout integration that activates for new customers in roughly two months
It should be two days. cXML and OCI as productized capabilities (with pre-built Ariba, Coupa, SAP, Oracle, and Jaggaer integrations and customer-activation runbooks) compress weeks into days.
Customer-specific catalogs maintained in spreadsheets and pushed manually (also: it’s 2026)
Account hierarchies, location-specific catalogs, and PIM integration belong in the platform layer, not in a shared drive somewhere.
Quote-to-cart RFQ flows that go through email because the portal can’t handle them
Structured RFQ capture, CRM integration, and rep-assisted checkout pull non-catalog revenue out of email and into the system of record.
An ERP integration that “mostly works”: except when it doesn’t, and orders get lost
Product, inventory, pricing, order, customer, accounting, bidirectional. NetSuite, SAP, Acumatica, Microsoft Dynamics, Epicor, Infor. “Mostly works” isn’t a B2B standard.
Search and discovery that returns 4,000 SKUs for “ball bearings” with no way to narrow by spec
Industrial-scale faceted search, spec filtering, and cross-reference lookup is its own discipline. Generic Algolia / native search at this catalog size always disappoints.
Sales reps still doing manual order entry for customers who should be self-serving
Self-service onboarding, portal UX that beats calling the rep, and rep enablement that makes the rep champion the portal. Those are the three things account adoption actually requires.
A digital channel that’s 18% of revenue when it should be 40%, and nobody knows how to fix it
The leaders in this category run digital at 35–50%+. The gap is not a UX problem. It’s a contract pricing, punchout, ERP, and sales-rep-dynamic problem. We treat all four as one workstream.
Every service, reframed for B2B industrial
Every service that touches
contract revenue.
Every service that touches
contract revenue.
Industrial supply ecommerce isn’t B2C with a “request a quote” button. Every service below is reframed around the four numbers industrial distributors actually run on: contract revenue, account adoption, punchout activation, and time-to-quote.
01 · Storefront & contract pricing
Customer-specific catalogs and contract pricing, at real complexity.
Where account adoption gets won or lost.
Adobe Commerce, BigCommerce B2B, Shopify Plus B2B, headless
Customer catalogs + account hierarchies
Contract pricing rules
Quote-to-cart + RFQ workflows
Approval workflows
Faceted search + spec filtering
02 · Punchout & ERP
cXML, OCI, and Ariba / Coupa, in days, not months.
Where the enterprise customer actually connects.
Punchout integration (cXML, OCI)
Level 2/3 transaction support
Real-time inventory + pricing via API
ERP integrations
PIM integration
EDI transactions
03 · Digital marketing for B2B
High-intent search, ABM, and technical SEO at SKU scale.
Where new accounts come from.
Paid search + Shopping
LinkedIn for decision-makers
Programmatic display for ABM
SEO for technical queries
Content systems for technical resources
Marketing automation for lead nurture
04 · Sales rep enablement
Reps champion the portal because it makes them faster.
Where digital and human sales actually meet.
Sales rep tools
Quote-to-cart for rep-assisted orders
CRM integration
Account analytics + rep dashboards
Commission + incentive infrastructure
Sales-assisted checkout
The four-number math
Industrial ecommerce
runs on four numbers.
runs on four numbers.
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the B2B industrial model works. Here are the four, and how we move each one.
Contract revenue as % of total
50–80% of revenue from contract customers for healthy industrial distributors
- Contract pricing that supports real complexity (customer-tier, volume, SKU-specific, time-bound)
- Customer-specific catalogs that surface only what the customer can actually buy
- Account hierarchies that match real procurement structures
- Quote-to-cart RFQ flows that capture revenue normally lost to email
Account adoption rate
40–70% of contract accounts using the digital channel for healthy distributors
- Self-service onboarding that doesn’t require a sales rep handoff
- Account portal UX that’s faster than calling the rep
- Quick reorder, approval workflows, and PO-style checkout that match how customers buy
- Migration playbooks for accounts that have lived in email for a decade
- Sales rep enablement that makes reps champion the portal instead of resist it
Punchout activation time
30–60 days for new enterprise customers on most platforms
- cXML and OCI punchout as productized capabilities, not one-off projects
- Pre-built integrations with Ariba, Coupa, SAP, Oracle, and Jaggaer
- Punchout testing infrastructure that catches issues before customer activation
- Level 2 and Level 3 transaction support pre-built
- Customer-by-customer activation runbooks that compress weeks into days
Time-to-quote
24–72 hours for healthy industrial distributors; longer on complex configurations
- Self-service quote configurators for in-catalog items (zero rep involvement)
- Quote-to-cart workflows that capture non-catalog requests with structured data
- Sales rep tools that compress quote turnaround when reps are involved
- Approval workflows that don’t bottleneck on customer’s procurement team
- CRM-integrated quote tracking so nothing falls through the cracks
Results
Show you the money.


B2B · Magento
+100%
new B2B registrations
A complex B2B catalog with dealer pricing tiers, replatformed without breaking a single integration. New account registrations doubled.


B2B · Lead generation
+75%
inbound leads
A national material handling and forklift dealer, with inbound leads up 75%.
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you RFP another vendor
Here are your other options.
There are sixty agencies and SIs pitching you. Here’s the honest version of what each path actually looks like for a B2B industrial distributor.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA strategist, B2B engineer, and account lead who learn your business, your ERP, and the numbers that matter.
Step 02
Free site audit
A written audit of your B2B portal, punchout integration, ERP connection, and rep enablement, in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, and pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on portal UX, rep enablement, and punchout activation before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If industrial isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)






























