- Industries
- Jewelry & Accessories
Bought once.
Worn for
twenty years.
Worn for
twenty years.
Shopify Plus, BigCommerce, and headless, for jewelry and accessories brands. Built around gift AOV and the second purchase.
Avg. return rate reduction
−6pts
We’ve seen your ring-sizing tickets
“It was supposed
to be a surprise.”
to be a surprise.”
That sentence shows up in your inbox every Mother’s Day, every Valentine’s Day, every anniversary that didn’t arrive on time. Your last agency talked about your hero image. Nobody talked about the sentence.
A return rate driven by sizing that nobody designed to prevent
Sized returns aren’t the cost of doing business online. They’re an information architecture problem. Better sizing tools, cross-brand references, and on-body visualization move the number.
PDPs with five hero shots and zero material, dimension, or fit information above the fold
High-AOV jewelry buyers convert on material, sourcing, dimension, and warranty fluency. Your PDP treats all four like the legal footer.
Engraving and customization tools that load slow, miscount characters, or break on mobile
Configurators fail on performance, character logic, and mobile, not creativity. We treat them as production systems, not portfolio pieces.
Gift flows that send the recipient a tracking email that ruins the surprise
Surprise-protection on tracking emails, scheduled delivery, and gift-purchase flag awareness across the stack. Most agencies design none of it.
A wishlist that exists but doesn’t convert because the lifecycle never references it
Wishlist is a save-for-later button in most jewelry sites. Tied to price-drop, back-in-stock, anniversary, and gift-from-wishlist flows, it becomes a conversion engine.
High-AOV customers who bought once and never came back because the second purchase was never engineered
Jewelry is a low-frequency / high-AOV category. Second-purchase lifecycle has to be designed for anniversaries, milestones, and “complete the set”, not a generic Klaviyo welcome series.
Virtual try-on tools the team bought, never integrated, and never recovered the spend on
Try-on tech is half the work. Converting the customer after try-on is the other half, and the half almost everyone skips.
Scheduled delivery for gifting moments that quietly arrives a day after the gift date
Cutoff-date clarity at PDP, cart, checkout, and confirmation, plus honest carrier integration. The gift that arrives late costs you the second purchase.
Every service, reframed for jewelry & accessories
Every service that touches the
considered purchase and the gift.
Every service that touches the
considered purchase and the gift.
Jewelry and accessories ecommerce isn’t general ecommerce with shinier photography. Every service below is reframed around the four numbers brands in this category actually run on: gift AOV, wishlist-to-purchase conversion, return rate on sized items, and second purchase.
01 · Storefront & visualization
PDPs that earn the purchase a customer can’t touch.
Where the trust-the-purchase decision gets made.
Shopify Plus, BigCommerce, Adobe Commerce, headless
High-zoom + material PDPs
Ring, watch + eyewear sizing tools
Engraving + custom configurators
Virtual try-on
Trust signals on PDP
02 · Gift flows & lifecycle
Wishlist as a conversion engine, not a save-for-later button.
Where the considered purchase and the second purchase happen.
Gift-purchase flows
Wishlist + registry infrastructure
Long-cycle lifecycle
Engagement + milestone lifecycle
Anniversary + restock flows
VIP + loyalty mechanics
03 · Paid media & creative
Gift-cycle architecture: Mother’s Day, Valentine’s, holiday, anniversary.
Where new customers come from.
Paid social for jewelry discovery
Paid search + Shopping
Category-cadence creative
Gift-cycle + seasonal campaigns
Influencer-supported paid
Marketplace ads
04 · Design, brand & content
Content systems that scale across collections and seasons.
Where the brand becomes a storefront.
Brand identity refinement
Design systems + component libraries
Email + ad creative
Editorial + materials content
Campaign + gift-cycle landing pages
The four-number math
Jewelry and accessories
ecommerce runs on four numbers.
ecommerce runs on four numbers.
Everyone has a dashboard. Almost nobody designs around the four numbers that actually decide whether
the category model works. Here are the four, and how we move each one.
Gift AOV
1.4x–2.0x base AOV for brands that ship gift mechanics well
- Gift-specific PDPs that frame the purchase as a gift (recipient experience, presentation, arrival moment)
- Curated gift collections and price-tier landing pages
- Add-on logic in the cart (gift wrap, message card, engraving upgrade, expedited shipping)
- Multi-recipient gifting for corporate and group gift moments
Wishlist-to-purchase conversion
4–12% wishlist-to-purchase within 90 days when wishlist is tied to lifecycle
- Wishlist infrastructure that ties to lifecycle flows (not just a save-for-later button)
- Price-drop, back-in-stock, and reminder flows tied to wishlist items
- Gift-from-wishlist mechanics (share with a partner, send for an anniversary)
- Wishlist visibility in account and email touchpoints through the consideration cycle
Return rate (sized items)
18–32% for online sized jewelry; 12–22% for sized eyewear and watches
- Ring sizing, watch sizing, and eyewear measurement tools prominent on PDP
- Cross-brand sizing reference for categories with inconsistent standards
- On-body visualization (model-on-hand for rings, model-on-face for eyewear)
- Honest material and finish communication that prevents disappointment-driven returns
Second-purchase rate
18–30% within 24 months for healthy DTC jewelry brands
- Long-cycle lifecycle calibrated to anniversary, gift, and complete-the-set moments
- VIP and loyalty mechanics tuned to low-frequency / high-AOV behavior
- “Complete the set” and complementary product recommendations
- Anniversary and milestone-based re-engagement flows
Results
Show you the money.
DTC · Magento
+15%
conversion
A luxury pearl and high jewellery house, with conversion up 15%.
- View case study: Charming Charlie case study
DTC · Shopify Plus
+24%
conversion
A fashion accessories brand’s second-act growth, finally on infrastructure that could scale with it. Storefront rebuild, PDP modules, gift-cycle landing pages.
Read case study
The big numbers
+30%
Avg. conversion rate lift within 12 months
+50%
Avg. order value lift
<1s
Page load speeds on the storefronts we build
+15%
Avg. revenue lift within 6 months
Before you email another agency
Here are your other options.
There are forty agencies pitching you. Here’s the honest version of what each path actually looks like for a jewelry or accessories brand.
WE GOT THE WHOLE PACKAGE
There’s a lot more
to this story.
There’s a lot more
to this story.
Design, development, and digital marketing all live under one roof. The same team that builds your store also designs it and runs the paid, lifecycle, and CRO work behind it, so nothing gets lost in a handoff.
The whole pitch in four steps
Here's what happens
after you fill out the form.
after you fill out the form.
No SDR sequence. No three-call discovery dance. A senior
strategist on the first call. Promise.
Step 01
30-min
discovery callA strategist and account lead who learn your brand, your gift-vs-self-buy mix, and the numbers that matter most.
Step 02
Free site audit
A written audit of your storefront, PDPs, configurator, gift flow, and wishlist, in 5 days. Yours to keep.
Step 03
Scoped
proposalScope, timeline, and pricing: fixed-fee or T&M. No surprises.
Step 04
First wins inside
30 daysQuick wins on sizing tools, gift flow, and PDP land before month one closes.
THE QUESTIONS YOU HAVE -
Get them out
of the way.
of the way.
Adjacent verticals
If jewelry isn't the only fit, try these.
Not sure which fits?
Let's audit your storefront.
Fill this out. Within one business day, you’ll hear from a senior strategist with either "yes, here’s what’s next" or an honest recommendation for someone better suited to your brand. (Yes, that happens.)