E-commerce•Redesign
OluKai
OluKai
What is OluKai
Born on the shores of Hawaii, OluKai crafts premium footwear inspired by ocean lifestyle and island tradition.
Rooted in Hawaiian values of quality, community, and respect for the ocean, OluKai creates footwear that blends island heritage with modern craftsmanship. From sandals to sneakers, every pair is designed for comfort and built with premium materials — connecting wearers to the spirit of aloha wherever they go.
Problem
Modernizing a tradition-rich brand for the mobile-first customer
Although OluKai's brand is steeped in tradition, their customers expect a modern and streamlined brand experience. Because OluKai's customers are always on the go, it was important to make their customer journey mobile responsive, fast, and seamless from entry to checkout.
Outdated E-Commerce Platform
OluKai's existing Magento 1 store was aging and unable to keep up with the demands of a modern, mobile-first customer base. Performance issues and limited flexibility held back the brand's online growth.
Mobile Experience Gap
With customers always on the go, OluKai needed a mobile-responsive shopping experience that was fast and seamless from entry to checkout — but their existing platform couldn't deliver that level of performance.
Brand Experience Disconnect
Although OluKai's brand is steeped in Hawaiian tradition, their online store didn't reflect the premium, adventure-driven identity their customers expected. The digital experience lagged behind the brand's story.
Solution
Impact that matters
To render a modern version of OluKai's shopping experience, RMG Media helped them upgrade from Magento 1 to 2 while preserving their core functionality. After the migration, RMG Media re-integrated their backend systems, ensuring integrity of their customer, product, order, and shipping data as well as building a new gift card system.
Since OluKai's brand inspires adventure, it was important to create custom content and promotions that included stunning visuals and motion graphics. Through their newly streamlined and reliable shopping experience, as well as their engaging custom content and promotions, OluKai leveraged RMG Media to connect their customers to their footwear and their story. Mahalo!
Online Revenue
+%
Bounce Rate
-%
Mobile Conversions
+%
Page Load Time
.s
