E-commerce•Redesign
Anova Furnishings
Anova Furnishings
About Anova Furnishings
For over 40 years, Anova has been a leading innovator in sustainable site furnishings.
Family owned and headquartered in St. Louis, Anova controls the entire design, engineering, and manufacturing process — providing providing a combination of customization and quality furnishings today. Together with Upbeat Site Furnishings, Anova's sister company, they represent over 50 manufacturers of quality tables, benches, recyclers, and more.
Problem
Modernizing a 40-year legacy of sustainable design
Anova needed a digital experience as elegant as their furnishings — one that could unify two brands under a single catalog, enable real-time product customization, and streamline vendor integrations across their growing supplier network.
Outdated Legacy Platform
Running on a Drupal backend with a tightly coupled frontend, Anova lacked the flexibility to deliver the modern, fast experience their premium products deserved — limiting both performance and design possibilities.
Multi-Store Catalog Complexity
Managing separate catalogs and content libraries for Anova.com and Upbeat.com created duplication of effort, inconsistent product data, and slow time-to-market for new products across both brands.
Limited Product Customization
With hundreds of configurable options across materials, colors, and components, customers had no visual way to preview their customized furnishings — leading to uncertainty and longer sales cycles.
Solution
Impact that matters
A PWA with React frontend decoupled from Drupal, catalog migrated to Magento 2, unified multi-store management, and a real-time product customizer with image layering — powering both Anova.com and Upbeat.com from a single platform.
Catalog Efficiency
+%
Page Load Time
.s
Product Discovery
+%
Sales Cycle
-%
