E-commerce•Redesign
No Compromise Gaming
No Compromise Gaming
About No Compromise Gaming
Founded in 2012, NCG makes it easy for gamers to own the computer system of their dreams.
Nashville-based No Compromise Gaming is known for its innovative rent-to-own program for the latest gaming computers, laptops, and accessories. Their flexible payment options and custom credit approval processes make traditionally expensive machines affordable, empowering gamers to get exactly what they want for a price that fits their needs.
Problem
Scaling a gaming ecommerce platform for the next level
NCG needed a platform that could handle complex product configurations, streamline credit and lease approvals, and deliver a mobile-first experience — all while maintaining the transparent pricing their customers rely on.
Outgrowing the Platform
As NCG expanded their inventory and configuration options, their existing ecommerce platform couldn't handle the increasing complexity of component bundles, compatibility rules, and allowable combinations.
Friction-Heavy Onboarding
Credit applications and lease approvals were disconnected from account creation, forcing gamers through a fragmented process before they could even start building their dream machine.
Poor Mobile Experience
The desktop-first design failed to deliver on mobile, where a growing number of gamers were browsing and configuring systems — leading to high bounce rates and lost conversions.
Solution
Impact that matters
A Magento 2 platform on AWS with an intuitive product configurator, unified credit approval and account creation, a custom modal cart, mobile-first design, and ongoing SEO optimization — connecting more gamers to their dream machines.
Conversions
+%
Bounce Rate
-%
Mobile Revenue
+%
Launch Time
mo
