E-commerce•Redesign
Rickshaw Bagworks
Rickshaw Bagworks
what is Rickshaw Bagworks
Handcrafted in San Francisco, Rickshaw Bagworks creates custom bags built for the way you move.
Founded in San Francisco's Dogpatch neighborhood, Rickshaw Bagworks designs and manufactures custom messenger bags, backpacks, laptop sleeves, and accessories — all made to order with premium materials and a commitment to local craftsmanship that puts personalization at the heart of every product.
Problem
Bringing handcrafted authenticity to the digital storefront
Rickshaw Bagworks needed a digital experience that matched the quality of their handmade products — one that could guide customers through a rich customization journey while telling the story of local San Francisco craftsmanship.
Outdated E-Commerce Platform
Rickshaw Bagworks' existing online store didn't capture the brand's unique handcrafted identity or the excitement of building a custom bag. The site felt generic and failed to communicate the quality and care behind each product.
Complex Customization Flow
With hundreds of fabric combinations, colorways, and personalization options, the bag customization experience was overwhelming. Customers abandoned carts because the process was confusing and lacked visual feedback.
Brand Story Disconnect
Rickshaw's commitment to local manufacturing, sustainable materials, and San Francisco craftsmanship wasn't effectively communicated online — causing the brand to lose its competitive edge against mass-produced alternatives.
Solution
Impact that matters
We redesigned and rebuilt Rickshaw Bagworks' e-commerce platform from the ground up — creating an intuitive customization experience that showcases their handcrafted quality and drives measurable business growth.
Online Revenue
+%
Bounce Rate
-%
Custom Orders
+%
Page Load Time
.s
